Library/beauty· US

Harry's

Facebook · Instagram · Audience Network · Video

Active

All Harry's ads & funnels →Meta Ad Library

Days running

172 days

Funnel score

60/100

Page speed

42/100

The ad

Say goodbye to puffy, tired-looking eyes with our Cooling Eye Kit!

Depuff Your Face with Harry's New Product

Learn more

Angle: Problem-solution (aesthetic improvement)Hook: Pain point identificationFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Say goodbye to puffy, tired-looking eyes with our Cooling Eye Kit!

Visit landing page →

60/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has moderate CRO fundamentals but suffers from critical performance issues and weak conversion optimization. The offer is reasonably clear and mobile-friendly, but the slow page speed (42/100) is a major conversion killer. The CTA is passive, social proof is absent, and the headline lacks punch. The page matches the ad message adequately but needs stronger benefit communication, customer testimonials, and urgency/specificity in the CTA to improve conversion rates.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-responsive with stacked elements and readable text. Cookie banner and navigation are mobile-friendly
Message match: Good alignment between ad copy (cooling eye kit, puffy eyes) and landing page topic. Page appears to be product-focused but messaging could be tighter
Offer clarity: Product benefit is clear (cooling eye kit for puffy eyes), but specific features, ingredients, or pricing are not immediately visible in the screenshot

Where it's weak

Page speed: PageSpeed score of 42 is poor. Significant performance issues will hurt conversion rates and user experience, especially on mobile
Social proof: No visible testimonials, reviews, ratings, or user-generated content in the screenshot. Cookie consent section visible but no trust signals

Full breakdown

Call to action6/10

'Learn more' is weak and non-committal. Could be stronger with action-oriented language like 'Shop Now' or 'Get Your Kit' to drive conversions

Page speed4/10

PageSpeed score of 42 is poor. Significant performance issues will hurt conversion rates and user experience, especially on mobile

Trust signals6/10

Harry's is an established brand (positive), but page lacks visible trust signals like guarantees, certifications, or customer reviews to build confidence

Mobile experience8/10

Layout appears mobile-responsive with stacked elements and readable text. Cookie banner and navigation are mobile-friendly

Headline6/10

Headline mentions depuffing benefit but is generic. 'Harry's New Product' lacks specificity and doesn't reinforce the cooling/eye-care angle strongly

Social proof4/10

No visible testimonials, reviews, ratings, or user-generated content in the screenshot. Cookie consent section visible but no trust signals

Message match7/10

Good alignment between ad copy (cooling eye kit, puffy eyes) and landing page topic. Page appears to be product-focused but messaging could be tighter

Offer clarity7/10

Product benefit is clear (cooling eye kit for puffy eyes), but specific features, ingredients, or pricing are not immediately visible in the screenshot