Harry's
Facebook · Instagram · Audience Network · Video
The ad
Introducing Black Lip Balm: Infused with Korean skincare ingredients to hydrate and refresh lips.
Introducing Black Lip Balm
Shop nowThe funnel behind it
Offer: We couldn't find the page you're looking for. If you think this is an error, please contact us.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a 404 error page, not the product landing page advertised. The page completely fails to deliver on the ad promise of introducing a Black Lip Balm with Korean skincare ingredients. While the error page is clearly designed and mobile-responsive, it provides zero offer clarity, no product information, no social proof, and a confusing CTA (email link instead of "Shop now"). The message match is non-existent—users expecting to see and purchase the advertised lip balm instead encounter a broken link experience. The only positive is that the page appears to load quickly and maintains Harry's branding, but these cannot overcome the fundamental failure of a missing product page.
What this funnel does right. Steal these.
- Mobile experience: The error page layout is clean and responsive on mobile with properly sized text and touch-friendly elements.
Where it's weak
- Social proof: No customer reviews, testimonials, ratings, or any social proof elements are visible on this error page.
- Message match: Complete mismatch—ad promises a Black Lip Balm product page, but landing page is a 404 error with no product information.
- Offer clarity: No product offer is presented; this is a 404 error page with no information about the Black Lip Balm.
- Call to action: The primary CTA is an email link (UKHELP@HARRYS.COM) instead of the advertised 'Shop now' button.
- Headline: The headline 'Oops, we missed a spot' is on-brand but provides no value and contradicts the ad promise.
- Page speed: PageSpeed score of 43 indicates poor performance; the page loads but optimization is needed.
- Trust signals: Harry's branding and professional design are present, but a 404 error undermines trust in the advertised product availability.
Full breakdown
The primary CTA is an email link (UKHELP@HARRYS.COM) instead of the advertised 'Shop now' button.
PageSpeed score of 43 indicates poor performance; the page loads but optimization is needed.
Harry's branding and professional design are present, but a 404 error undermines trust in the advertised product availability.
The error page layout is clean and responsive on mobile with properly sized text and touch-friendly elements.
The headline 'Oops, we missed a spot' is on-brand but provides no value and contradicts the ad promise.
No customer reviews, testimonials, ratings, or any social proof elements are visible on this error page.
Complete mismatch—ad promises a Black Lip Balm product page, but landing page is a 404 error with no product information.
No product offer is presented; this is a 404 error page with no information about the Black Lip Balm.
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172dIMAGETired of Greasy, Shiny Skin?
172dVIDEOIntroducing Black Lip Balm
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