Harry's
Facebook · Instagram · Audience Network · Video
The ad
Introducing Black Lip Balm: Infused with Korean skincare ingredients to hydrate and refresh lips.
Introducing Black Lip Balm
Shop nowThe funnel behind it
Offer: We couldn't find the page you're looking for. If you think this is an error, please contact us.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a 404 error page, not the product landing page advertised. The page completely fails to deliver on the ad promise of introducing a Black Lip Balm with Korean skincare ingredients. While the error page is clearly designed and mobile-responsive, it provides zero offer clarity, no product information, no social proof, and a confusing CTA (email link instead of "Shop now"). The message match is non-existent—users expecting to see and purchase the advertised lip balm instead encounter a broken link experience. The only positive is that the page appears to load quickly and maintains Harry's branding, but these cannot overcome the fundamental failure of a missing product page.
What this funnel does right. Steal these.
- Mobile experience: The error page layout is clean and responsive on mobile with properly sized text and touch-friendly elements.
Where it's weak
- Social proof0/10
No customer reviews, testimonials, ratings, or any social proof elements are visible on this error page.
- Message match0/10
Complete mismatch—ad promises a Black Lip Balm product page, but landing page is a 404 error with no product information.
- Offer clarity0/10
No product offer is presented; this is a 404 error page with no information about the Black Lip Balm.
- Call to action1/10
The primary CTA is an email link (UKHELP@HARRYS.COM) instead of the advertised 'Shop now' button.
- Headline2/10
The headline 'Oops, we missed a spot' is on-brand but provides no value and contradicts the ad promise.
- Page speed4/10
PageSpeed score of 43 indicates poor performance; the page loads but optimization is needed.
- Trust signals5/10
Harry's branding and professional design are present, but a 404 error undermines trust in the advertised product availability.
Full breakdown
The primary CTA is an email link (UKHELP@HARRYS.COM) instead of the advertised 'Shop now' button.
PageSpeed score of 43 indicates poor performance; the page loads but optimization is needed.
Harry's branding and professional design are present, but a 404 error undermines trust in the advertised product availability.
The error page layout is clean and responsive on mobile with properly sized text and touch-friendly elements.
The headline 'Oops, we missed a spot' is on-brand but provides no value and contradicts the ad promise.
No customer reviews, testimonials, ratings, or any social proof elements are visible on this error page.
Complete mismatch—ad promises a Black Lip Balm product page, but landing page is a 404 error with no product information.
No product offer is presented; this is a 404 error page with no information about the Black Lip Balm.
More ads from Harry's
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172dVIDEOIntroducing Black Lip Balm
172dVIDEODepuff Your Face with Harry's New Product
172dIMAGETired of Greasy, Shiny Skin?
172dVIDEOTired of Greasy, Shiny Skin?
172dVIDEODepuff Your Face with Harry's New Product
172dIMAGEDepuff Your Face with Harry's New Product
Your own page
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