Harry's
Facebook · Instagram · Audience Network · Video
The ad
Introducing Black Lip Balm: Infused with Korean skincare ingredients to hydrate and refresh lips.
Introducing Black Lip Balm
Shop nowThe funnel behind it
Offer: Harry's Black Lip Balm - 2 Pack | $20
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at social proof with 719 reviews (4.3 stars), prominent award badges, and detailed customer testimonials throughout. The headline clearly states the product and price, and the offer is transparent with tiered pricing ($10/$9/$8 per stick). However, the page suffers from poor mobile optimization with cramped layouts and small touch targets, and the primary CTA ("ADD TO CART") doesn't match the ad's "Shop now" messaging. Page speed is critically slow (42/100), which significantly impacts user experience. Trust is strong through reviews, awards, and guarantees, but the mobile experience undermines overall conversion potential.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Offer clarity9/10
- Headline8/10
- Call to action7/10
Where it's weak
- Page speed4/10
- Mobile experience4/10
Full breakdown
Call to action
7/10Primary CTA 'ADD TO CART' is prominent and orange (high contrast), but doesn't match the ad's 'Shop now' messaging and requires additional steps (quantity selection) before clicking.
- Large orange button with high contrast against white background
- Positioned directly below quantity selector for easy access
- Clear, action-oriented text
- CTA text 'ADD TO CART' doesn't match ad's 'Shop now' messaging
- Requires quantity selection before conversion is possible
Page speed
4/10PageSpeed score of 42/100 indicates critically slow performance; converted to 0-10 scale (42/100 ≈ 4.2), significantly impacting user experience and conversion likelihood.
- PageSpeed score of 42/100 is critically slow
- Multiple high-resolution product images likely causing load delays
- Extensive review section and carousel elements may impact initial load time
Trust signals
9/10Strong trust signals throughout: 719 reviews (4.3 stars), two major grooming awards, 'Best Seller' badge, 'Quality Guarantee' link, verified buyer badges on reviews, and detailed product information.
- 719 reviews with 4.3-star rating and detailed customer testimonials
- Two prominent award badges (Men's Health and Esquire Grooming Awards)
- Quality Guarantee link and Free shipping guarantee visible
Mobile experience
4/10Mobile layout is cramped with small touch targets, difficult-to-read text, and poor spacing; quantity selector and buttons are difficult to interact with on small screens.
- Navigation menu accessible via hamburger icon
- Product image carousel visible and scrollable
- Review section accessible below fold
- Pack size selector buttons are small and closely spaced, difficult to tap accurately
- Quantity selector (+/- buttons) are tiny with minimal padding
- Text in benefits section is small and cramped on mobile viewport
Headline
8/10Headline 'Harry's Black Lip Balm - 2 Pack | $20' is direct and includes product name and price, though it could emphasize the key benefit more.
- Product name clearly stated
- Price included in headline
- Pack quantity specified
- Doesn't lead with the primary benefit (hydration/Korean skincare tech)
Social proof
9/10Extensive social proof throughout: 719 reviews with 4.3-star rating, two grooming awards (Men's Health, Esquire), 'Best Seller' badge, and detailed customer testimonials with verified buyer badges.
- 719 reviews with 4.3-star rating displayed prominently under headline
- Two award badges (Men's Health Grooming Awards, Esquire) visible on product image
- Multiple verified customer reviews with names, ratings, and detailed feedback throughout page
Message match
6/10Ad emphasizes 'Korean skincare ingredients' and 'hydrate and refresh' but page leads with product name/price; Korean tech is mentioned in subheading and detailed benefits section below fold.
- Subheading mentions 'meadowfoam oil for long-lasting hydration' matching ad's hydration claim
- Korean skincare technology mentioned in 'What's Good About It' section
- Product benefits align with ad's hydration promise
- Ad's 'Korean skincare ingredients' emphasis not prominent in above-fold headline
- Key benefit messaging buried below product image and pricing
- Ad's 'Introducing' framing suggests newness, but page shows it as established bestseller
Offer clarity
9/10Three pack size options with clear per-unit pricing ($10.00/EA, $9.00/EA, $8.00/EA) displayed prominently below the product image.
- Pack size selector with explicit per-unit pricing for each option
- Price clearly shown in headline ($20 for 2-pack)
- Free shipping threshold stated (over $30)
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Your own page
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