Library/beauty· US

Harry's

Facebook · Instagram · Audience Network · Video

Active

All Harry's ads & funnels →Meta Ad Library

Days running

172 days

Funnel score

63/100

Page speed

49/100

The ad

Introducing Black Lip Balm: Infused with Korean skincare ingredients to hydrate and refresh lips.

Introducing Black Lip Balm

Shop now

Angle: Premium ingredient innovationHook: Product introductionFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Infused with Korean skincare ingredients to hydrate and refresh lips

Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has solid message-to-ad alignment and mobile responsiveness, but suffers from critical performance issues (PageSpeed 49) that will harm conversion rates. The headline lacks differentiation and urgency. Social proof is absent from the visible section, which is a missed opportunity for conversion optimization. The CTA is clear but could be more benefit-driven. The offer clarity is adequate but could highlight specific Korean ingredients more prominently. Overall, the page needs speed optimization as the primary fix, followed by adding social proof elements and strengthening the headline.

What this funnel does right. Steal these.

Mobile experience: Mobile layout appears responsive and well-structured with stacked elements; cookie consent and navigation are mobile-friendly
Call to action: Clear and direct 'Shop now' CTA with good visual prominence (blue button), though could be more action-oriented or benefit-driven
Message match: Good alignment between ad messaging (Korean skincare, hydration) and landing page focus; product is prominently featured with matching value proposition
Offer clarity: Product benefits are stated (hydrate, refresh) with Korean skincare ingredient callout, but specific ingredient details or unique value proposition could be clearer

Where it's weak

Social proof: No visible customer reviews, ratings, testimonials, or trust badges on the visible page section; minimal social proof elements detected
Page speed: PageSpeed score of 49 indicates poor performance; below acceptable threshold (target 75+) which negatively impacts user experience and conversions

Full breakdown

Call to action7/10

Clear and direct 'Shop now' CTA with good visual prominence (blue button), though could be more action-oriented or benefit-driven

Page speed5/10

PageSpeed score of 49 indicates poor performance; below acceptable threshold (target 75+) which negatively impacts user experience and conversions

Trust signals6/10

Harry's is an established brand providing baseline trust; however, no visible security badges, guarantees, or specific trust signals on this section of the page

Mobile experience8/10

Mobile layout appears responsive and well-structured with stacked elements; cookie consent and navigation are mobile-friendly

Headline6/10

Generic product introduction format lacks urgency or compelling hook; 'Introducing' is passive and doesn't differentiate from competitors

Social proof4/10

No visible customer reviews, ratings, testimonials, or trust badges on the visible page section; minimal social proof elements detected

Message match7/10

Good alignment between ad messaging (Korean skincare, hydration) and landing page focus; product is prominently featured with matching value proposition

Offer clarity7/10

Product benefits are stated (hydrate, refresh) with Korean skincare ingredient callout, but specific ingredient details or unique value proposition could be clearer