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Harry's

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Active

All Harry's ads & funnels →Meta Ad Library

Days running

53 days

Funnel score

71/100

Page speed

43/100

The ad

BIG NEWS! After 10 years of development, we're thrilled to introduce Harry's Plus - our most advanced razor yet! Get ready for a shaving game-changer. Try it now for just $10 and experience the difference!

Introducing Harry's Plus

See details

Angle: Product innovation and exclusivityHook: News/announcement with urgencyFormat: Image ad with product showcase

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The funnel behind it

Offer: $10 starter set with free shipping, 21 shaves per cart, 100% money-back guarantee

Visit landing page →

71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively converts the ad promise into detailed product education. The $10 starter offer is crystal clear and repeated multiple times. The page excels at message-to-landing match, with the ad's 'game-changer' claim substantiated through 6+ detailed feature sections (Advanced Pivoting System, Progressive Blades, Blade Tension, Weighted Metal Handle, Cartridge Architecture). Trust is well-established through German manufacturing, money-back guarantee, and customer testimonials. However, the critical weakness is PageSpeed (43/100), which will significantly harm conversion rates and mobile experience. The social proof section, while present, is limited to only 2 visible testimonials. The page layout is clean and mobile-responsive, but the slow load time undermines the otherwise solid CRO fundamentals.

What this funnel does right. Steal these.

Message match: Excellent alignment. Ad promises 'most advanced razor yet' and 'shaving game-changer' - page delivers with detailed feature explanations (Advanced Pivoting System, Progressive Blades, Weighted Metal Handle, German manufacturing). Ad's $10 offer matches page prominently.
Trust signals: Strong trust signals: 'Made in Germany' with factory imagery, 100% money-back guarantee, 30-day trial mentioned, customer testimonials with names, detailed product specifications, in-house blade manufacturing claims with transparency.
Mobile experience: Page appears mobile-responsive with stacked layout. Text is readable, CTAs are appropriately sized. Product images scale well. No obvious mobile usability issues detected in screenshots.
Headline: Strong primary headline 'UPGRADE TO HARRY'S PLUS' with visual product emphasis. Supports ad claim of new product introduction. Clear value proposition.
Offer clarity: Clear $10 starter offer prominently displayed. 'TRY THE $10 STARTER SET' CTA visible with free shipping. 21 shaves per cart and 100% money-back guarantee clearly stated.
Call to action: Multiple CTAs present: 'TRY HARRY'S PLUS' (prominent orange button), 'TRY THE $10 STARTER SET' (lower on page). Clear action-oriented language. Ad CTA 'See details' aligns with page navigation.

Where it's weak

Page speed: PageSpeed score of 43 is poor. Significantly below acceptable threshold (70+). Will negatively impact conversion rates and user experience, particularly on mobile devices.

Full breakdown

Call to action7/10

Multiple CTAs present: 'TRY HARRY'S PLUS' (prominent orange button), 'TRY THE $10 STARTER SET' (lower on page). Clear action-oriented language. Ad CTA 'See details' aligns with page navigation.

Page speed3/10

PageSpeed score of 43 is poor. Significantly below acceptable threshold (70+). Will negatively impact conversion rates and user experience, particularly on mobile devices.

Trust signals8/10

Strong trust signals: 'Made in Germany' with factory imagery, 100% money-back guarantee, 30-day trial mentioned, customer testimonials with names, detailed product specifications, in-house blade manufacturing claims with transparency.

Mobile experience8/10

Page appears mobile-responsive with stacked layout. Text is readable, CTAs are appropriately sized. Product images scale well. No obvious mobile usability issues detected in screenshots.

Headline8/10

Strong primary headline 'UPGRADE TO HARRY'S PLUS' with visual product emphasis. Supports ad claim of new product introduction. Clear value proposition.

Social proof6/10

Two customer testimonials visible (Henny and Todd) with 5-star ratings. Limited quantity of reviews shown. No aggregate rating count or percentage satisfaction metric visible on page.

Message match9/10

Excellent alignment. Ad promises 'most advanced razor yet' and 'shaving game-changer' - page delivers with detailed feature explanations (Advanced Pivoting System, Progressive Blades, Weighted Metal Handle, German manufacturing). Ad's $10 offer matches page prominently.

Offer clarity8/10

Clear $10 starter offer prominently displayed. 'TRY THE $10 STARTER SET' CTA visible with free shipping. 21 shaves per cart and 100% money-back guarantee clearly stated.