Library/beauty· US

Beauty From Bees

Facebook · Instagram · Video

Active

All Beauty From Bees ads & funnels →Visit site Meta Ad Library

Days running

175 days

Funnel score

66/100

Page speed

36/100

The ad

Ditch the filters and fake formulas! Glowing skin starts with honesty. We use pure, natural ingredients to let your real beauty shine. Beauty From Bees - Natural. Not Natural-ishTM Discover the power of honest skincare today →

The New Standard of Aging

Learn more

Angle: Authenticity and natural ingredients vs. artificial beauty standardsHook: Contrarian/rejection of status quoFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Ditch the filters and fake formulas! Glowing skin starts with honesty. We use pure, natural ingredients to let your real beauty shine. Beauty From Bees - Natural. Not Natural-ishTM Discover the power of honest skincare today →

Full landing page teardown →Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

Beauty From Bees landing page demonstrates solid brand positioning with strong social proof and trust-building elements. The page effectively communicates natural/honest skincare positioning through multiple credibility signals (media features, founder story, guarantee). However, critical weaknesses include: (1) Poor page speed (36/100) will significantly harm conversions, (2) Headline mismatch between ad ('The New Standard of Aging') and page focus (eye care product), (3) Ad messaging about 'ditching filters and fake formulas' doesn't strongly connect to product-focused landing page sections, (4) Multiple CTAs compete for attention rather than guiding users to primary conversion goal. The free serum popup is effective but may distract from main product sales. Mobile experience is good, but speed issues affect all devices. Recommend: optimize page speed urgently, align headline/messaging with ad copy, consolidate CTAs, and clarify primary conversion goal.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 30-day satisfaction guarantee, 'Nothing Hidden Nothing Harmful™' tagline, transparent ingredient philosophy, in-house formulation and manufacturing in Canada, cruelty-free, no synthetic/toxic chemicals, founder message. FAQ section addresses key concerns.
Mobile experience: Mobile layout appears responsive and well-organized. Text is readable, images scale appropriately, CTAs are accessible. Popup modal for free serum offer is mobile-friendly. Navigation menu is accessible via hamburger icon.
Social proof: Strong social proof: featured in Elle, Women's Health, Forbes, Cosmopolitan, Good Housekeeping, People. Customer testimonial 'Best mascara I've ever used!' included. Founder credibility (Michelle Sayers, CEO) provided. Multiple publication badges visible.
Call to action: Multiple CTAs present: 'Shop Eye Crème', 'Shop Hair Care', 'Shop Make Up'. Primary CTA 'Learn more' from ad is not the dominant button. Free serum popup CTA 'Yes please!' is prominent. CTAs are clear but somewhat scattered across page.
Offer clarity: Core offer is clear: natural skincare with simple ingredients. Free 8oz Body Serum offer is prominent in popup. However, main value proposition could be more specific about results/benefits.

Where it's weak

Page speed: PageSpeed score of 36 is poor. Significant performance issues will impact user experience, bounce rates, and conversions. This is a critical weakness that needs immediate attention.

Full breakdown

Call to action7/10

Multiple CTAs present: 'Shop Eye Crème', 'Shop Hair Care', 'Shop Make Up'. Primary CTA 'Learn more' from ad is not the dominant button. Free serum popup CTA 'Yes please!' is prominent. CTAs are clear but somewhat scattered across page.

Page speed3/10

PageSpeed score of 36 is poor. Significant performance issues will impact user experience, bounce rates, and conversions. This is a critical weakness that needs immediate attention.

Trust signals8/10

Strong trust signals: 30-day satisfaction guarantee, 'Nothing Hidden Nothing Harmful™' tagline, transparent ingredient philosophy, in-house formulation and manufacturing in Canada, cruelty-free, no synthetic/toxic chemicals, founder message. FAQ section addresses key concerns.

Mobile experience8/10

Mobile layout appears responsive and well-organized. Text is readable, images scale appropriately, CTAs are accessible. Popup modal for free serum offer is mobile-friendly. Navigation menu is accessible via hamburger icon.

Headline6/10

Ad headline 'The New Standard of Aging' is vague and doesn't clearly connect to the landing page content. Page focuses on 'Simple Ingredients, Thoughtful Eye Care' which is more specific but doesn't match ad messaging about aging standards.

Social proof8/10

Strong social proof: featured in Elle, Women's Health, Forbes, Cosmopolitan, Good Housekeeping, People. Customer testimonial 'Best mascara I've ever used!' included. Founder credibility (Michelle Sayers, CEO) provided. Multiple publication badges visible.

Message match6/10

Moderate mismatch: Ad emphasizes 'honesty' and 'natural ingredients' vs 'fake formulas'. Landing page leads with eye care product, then discusses brand philosophy. Ad's anti-filter message doesn't strongly align with product-focused landing page sections.

Offer clarity7/10

Core offer is clear: natural skincare with simple ingredients. Free 8oz Body Serum offer is prominent in popup. However, main value proposition could be more specific about results/benefits.