Funnelens

Beauty From Bees

Facebook · Instagram · Messenger · Video

Active
Days running
54 days
Funnel score
75/100
Page speed
42/100

The ad

Beauty From Bees ad creative

Ladies, are you noticing dryness and dullness on your body? Discover the ultimate natural solution for your body designed to deeply nourish and rejuvenate your skin. Expertly formulated to target dryness, our products restore essential hydration, leaving your skin firmer, smoother, and more radiant. No shortcuts, no compromises—just youthful, glowing skin that defies time.

Soft, Supple Skin Starts Here

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Angle: Natural solution for body dryness and dullness with visible skin transformation resultsHook: Problem-identification questionFormat: Video

The funnel behind it

Beauty From Bees landing page

Offer: Body Serum - CA$32.00 (One-time purchase option available, with Subscribe & Save option at CA$25.80)

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This product page excels at building trust through extensive social proof (33,962 reviews, customer testimonials with photos, media features from ELLE and Good Housekeeping), detailed ingredient transparency, and clear benefit messaging with visual hierarchy. However, it suffers from poor page speed (42/100), which significantly impacts mobile experience and conversion potential. The headline is benefit-focused but somewhat generic, and while the CTA is clear, the page could benefit from more urgency or scarcity messaging. The offer is well-clarified with multiple purchase options visible, and message match to the ad is strong—both emphasize natural hydration and skin rejuvenation.

What this funnel does right. Steal these.

  • Trust signals: High trust signals including 30-day satisfaction guarantee, free shipping threshold ($125+), 'Made in Canada' badge, detailed ingredient lists, brand promise section, and extensive customer reviews with verified purchases.
  • Social proof: Exceptional social proof with 33,962 5-star reviews, customer testimonials with photos (Aimee L.), media badges (ELLE, Good Housekeeping), and multiple user-generated content sections throughout the page.
  • Offer clarity: Price is prominently displayed ($32.00), with clear subscription option ($25.80) and size selection (250ml/8oz) visible, plus a bundled offer section showing complementary products.
  • Call to action: Primary CTA 'Add to cart' is clear and prominent in black button, though it could benefit from urgency language; secondary CTAs like 'Subscribe & Save' and bundled product CTAs provide good conversion paths.
  • Message match: Strong alignment between ad messaging (natural solution, deep nourishment, dryness/dullness targeting, youthful glowing skin) and page content (hydration focus, natural ingredients, barrier repair, customer results).
  • Headline: Headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' is benefit-focused and relevant but somewhat generic and lacks emotional resonance or differentiation.

Where it's weak

  • Page speed: PageSpeed score of 42/100 indicates poor performance; this significantly impacts mobile experience, conversion rates, and SEO, likely due to unoptimized images or scripts.

Full breakdown

Call to action8/10

Primary CTA 'Add to cart' is clear and prominent in black button, though it could benefit from urgency language; secondary CTAs like 'Subscribe & Save' and bundled product CTAs provide good conversion paths.

Page speed4/10

PageSpeed score of 42/100 indicates poor performance; this significantly impacts mobile experience, conversion rates, and SEO, likely due to unoptimized images or scripts.

Trust signals9/10

High trust signals including 30-day satisfaction guarantee, free shipping threshold ($125+), 'Made in Canada' badge, detailed ingredient lists, brand promise section, and extensive customer reviews with verified purchases.

Mobile experience6/10

Layout appears mobile-responsive with stacked elements and readable text, but slow page speed (42/100) severely compromises mobile user experience and likely causes loading delays.

Headline7/10

Headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' is benefit-focused and relevant but somewhat generic and lacks emotional resonance or differentiation.

Social proof9/10

Exceptional social proof with 33,962 5-star reviews, customer testimonials with photos (Aimee L.), media badges (ELLE, Good Housekeeping), and multiple user-generated content sections throughout the page.

Message match8/10

Strong alignment between ad messaging (natural solution, deep nourishment, dryness/dullness targeting, youthful glowing skin) and page content (hydration focus, natural ingredients, barrier repair, customer results).

Offer clarity9/10

Price is prominently displayed ($32.00), with clear subscription option ($25.80) and size selection (250ml/8oz) visible, plus a bundled offer section showing complementary products.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.