Funnelens

Harry's

Facebook · Instagram · Audience Network · Video

Active
Days running
31 days
Funnel score
21/100
Page speed
47/100

The ad

Harry's ad creative

Introducing Harry’s Tattoo Frost- the solution to immediate relief and long-lasting hydration. Our innovative frosted black gel features a cool, textured formula that instantly soothes and provides deep hydration to naturally enhance the appearance of your existing tattoos.

Introducing Tattoo Frost

Shop now
Angle: Product innovation solving immediate pain relief and tattoo care maintenanceHook: Product introduction with benefit statementFormat: Video

The funnel behind it

Harry's landing page

Offer: We couldn't find the page you're looking for. If you think this is an error, please contact us.

21/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a 404 error page, not the advertised product landing page. The page completely fails to deliver on the ad promise of "Tattoo Frost" product information. While the error messaging is clear and the page includes a support email, there is zero product information, no offer clarity, no social proof, and no functional CTA related to the advertised product. The cookie consent modal further obstructs the user experience. This represents a critical failure in ad-to-landing page alignment.

Where it's weak

  • Social proof: No social proof, testimonials, reviews, or user validation of any kind is present on this error page.
  • Message match: The ad promotes 'Tattoo Frost' product with benefits, but the landing page is a 404 error with no product information whatsoever.
  • Offer clarity: No product offer is presented; the page is a 404 error indicating the product page cannot be found.
  • Call to action: The only CTA is an email link (UKHELP@HARRYS.COM) for support, not a product purchase or engagement button.
  • Headline: The headline 'Oops, we missed a spot' is generic error messaging with no relevance to the advertised Tattoo Frost product.
  • Trust signals: The Harry's branding and support email provide some trust signals, but a 404 error severely damages credibility and user confidence.
  • Page speed: PageSpeed score of 47 indicates poor performance; the page loads slowly for both desktop and mobile users.

Full breakdown

Call to action1/10

The only CTA is an email link (UKHELP@HARRYS.COM) for support, not a product purchase or engagement button.

Page speed5/10

PageSpeed score of 47 indicates poor performance; the page loads slowly for both desktop and mobile users.

Trust signals3/10

The Harry's branding and support email provide some trust signals, but a 404 error severely damages credibility and user confidence.

Mobile experience6/10

The page appears responsive with readable text and stacked layout, though the cookie modal may obstruct mobile users.

Headline2/10

The headline 'Oops, we missed a spot' is generic error messaging with no relevance to the advertised Tattoo Frost product.

Social proof0/10

No social proof, testimonials, reviews, or user validation of any kind is present on this error page.

Message match0/10

The ad promotes 'Tattoo Frost' product with benefits, but the landing page is a 404 error with no product information whatsoever.

Offer clarity0/10

No product offer is presented; the page is a 404 error indicating the product page cannot be found.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.