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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

51/100

Page speed

61/100

The ad

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

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Angle: Expert credibility & product quality for flawless, long-lasting bridal makeupHook: Authority testimonial with relatable problem-solutionFormat: Video testimonial featuring makeup artist demonstrating techniques and products

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The funnel behind it

Offer: 20% OFF YOUR FIRST ORDER

Visit landing page →

51/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a critical mismatch between the ad creative and the destination. The ad tells a compelling story about a bridal makeup artist (Giselle Dozier) using TEMPTU airbrush makeup for weddings, but the landing page is a generic homepage with no wedding/bridal positioning. The 20% off popup is the only conversion mechanism visible, but it's not tied to the ad's value proposition. The page lacks headline hierarchy, social proof from the influencer mentioned in the ad, and clear product benefits. Mobile experience is acceptable but page speed (61) is suboptimal. The privacy/trust elements at the bottom are present but insufficient to overcome the weak messaging and poor ad-to-page alignment.

What this funnel does right. Steal these.

Mobile experience: Mobile layout appears functional with readable text and accessible buttons. However, the long vertical scroll and modal popup approach may create friction on mobile devices.

Where it's weak

Social proof: Minimal social proof visible. The ad references @giselledozier as a makeup artist using the products, but this influencer credibility is not carried through to the landing page. No testimonials, reviews, or user-generated content visible in the provided sections.
Headline: No headline visible in the first fold. The page appears to be a generic homepage rather than a dedicated landing page for the ad campaign. Missing opportunity to reinforce the bridal makeup/airbrush positioning from the ad.
Message match: Poor alignment between ad and landing page. Ad focuses on bridal makeup artistry and airbrush makeup benefits, but landing page appears to be generic homepage. No mention of bridal services, makeup artistry, or the specific use case from the ad.
Offer clarity: The page offers 20% off first order, but this is buried in a modal popup rather than prominently featured. The core product/service offering (airbrush makeup system) is not clearly articulated on the visible landing page sections.

Full breakdown

Call to action6/10

Two CTAs present: 'YES PLEASE' (for 20% off) and 'NO THANKS'. The primary CTA is clear but the discount offer feels like a distraction from the main conversion goal. No clear 'Shop Now' button visible in the main page content.

Page speed6/10

PageSpeed score of 61 indicates moderate performance issues. This is below the 70+ threshold for good mobile experience and will negatively impact conversion rates, especially on slower connections.

Trust signals6/10

Privacy policy and cookie consent present at bottom, which builds some trust. However, lack of brand storytelling, social proof, or clear company information in visible sections. The TEMPTU branding is present but not leveraged to build credibility.

Mobile experience7/10

Mobile layout appears functional with readable text and accessible buttons. However, the long vertical scroll and modal popup approach may create friction on mobile devices.

Headline4/10

No headline visible in the first fold. The page appears to be a generic homepage rather than a dedicated landing page for the ad campaign. Missing opportunity to reinforce the bridal makeup/airbrush positioning from the ad.

Social proof3/10

Minimal social proof visible. The ad references @giselledozier as a makeup artist using the products, but this influencer credibility is not carried through to the landing page. No testimonials, reviews, or user-generated content visible in the provided sections.

Message match4/10

Poor alignment between ad and landing page. Ad focuses on bridal makeup artistry and airbrush makeup benefits, but landing page appears to be generic homepage. No mention of bridal services, makeup artistry, or the specific use case from the ad.

Offer clarity5/10

The page offers 20% off first order, but this is buried in a modal popup rather than prominently featured. The core product/service offering (airbrush makeup system) is not clearly articulated on the visible landing page sections.