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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

69/100

Page speed

55/100

The ad

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

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Angle: Expert credibility & product quality - professional makeup artist reveals the secret to long-lasting bridal makeup isn't more product, but the right tools and techniquesHook: Curiosity gap - 'No, you don't actually need more makeup' contradicts common assumptionFormat: Video testimonial with product showcase

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The funnel behind it

Offer: 20% OFF YOUR FIRST ORDER

Visit landing page →

69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively establishes TEMPTU as a trusted professional makeup brand with strong social proof and credibility markers. However, it suffers from three key CRO issues: (1) Poor message-to-page alignment—the ad's bridal makeup artistry angle isn't reflected in the landing page's generic 'find your finish' positioning; (2) Slow page speed (55) will hurt conversion rates significantly; (3) The value proposition for the specific airbrush kit isn't prominent enough above fold. The popup discount offer (20% off) is good but competes with organic CTAs. The page does well on trust and social proof, but needs better ad-to-page continuity and performance optimization.

What this funnel does right. Steal these.

Trust signals: High trust signals: professional brand positioning, award badges, 50K+ pro users, detailed product reviews, privacy policy link, professional testimonials, clear company mission statement about serving makeup artists.
Mobile experience: Mobile layout appears responsive and well-organized. Stacked sections, readable text, accessible buttons. Popup overlay is appropriately sized. Good mobile UX overall.
Social proof: Strong social proof present: 50,000+ pros claim, 65 product reviews (4.5★), multiple award badges (Allure, Krave Beauty, etc.), professional testimonial video. Credibility well-established throughout page.
Call to action: Multiple CTAs present ('Shop Now', 'View All', 'Shop Pro Makeup'). Primary CTA buttons are clear and action-oriented. However, conversion path could be more streamlined—popup offer competes with main CTAs.
Offer clarity: Offer is moderately clear: 20% off first order via popup, pro membership benefits shown. However, primary product (airbrush kit at $435) pricing and value proposition could be more prominent above fold.

Where it's weak

Page speed: PageSpeed score of 55 is below optimal (target 75+). Slow load times will increase bounce rate, especially on mobile. This is a significant CRO drag.

Full breakdown

Call to action7/10

Multiple CTAs present ('Shop Now', 'View All', 'Shop Pro Makeup'). Primary CTA buttons are clear and action-oriented. However, conversion path could be more streamlined—popup offer competes with main CTAs.

Page speed5/10

PageSpeed score of 55 is below optimal (target 75+). Slow load times will increase bounce rate, especially on mobile. This is a significant CRO drag.

Trust signals8/10

High trust signals: professional brand positioning, award badges, 50K+ pro users, detailed product reviews, privacy policy link, professional testimonials, clear company mission statement about serving makeup artists.

Mobile experience8/10

Mobile layout appears responsive and well-organized. Stacked sections, readable text, accessible buttons. Popup overlay is appropriately sized. Good mobile UX overall.

Headline6/10

Page headline 'FIND YOUR FINISH' is generic and doesn't directly connect to the ad's bridal/professional makeup angle. Missing opportunity to reinforce the 'lasting makeup for brides' positioning from the ad.

Social proof8/10

Strong social proof present: 50,000+ pros claim, 65 product reviews (4.5★), multiple award badges (Allure, Krave Beauty, etc.), professional testimonial video. Credibility well-established throughout page.

Message match6/10

Moderate disconnect: Ad emphasizes bridal makeup artistry and professional techniques, but landing page focuses on product selection and general pro makeup. Missing dedicated bridal/professional artist positioning that the ad establishes.

Offer clarity7/10

Offer is moderately clear: 20% off first order via popup, pro membership benefits shown. However, primary product (airbrush kit at $435) pricing and value proposition could be more prominent above fold.