TEMPTU
Facebook · Instagram · Audience Network · Video
The ad
@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
Shop nowThe funnel behind it
Offer: 20% OFF YOUR FIRST ORDER
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively establishes TEMPTU as a trusted professional makeup brand with strong social proof and credibility markers. However, it suffers from three key CRO issues: (1) Poor message-to-page alignment—the ad's bridal makeup artistry angle isn't reflected in the landing page's generic 'find your finish' positioning; (2) Slow page speed (55) will hurt conversion rates significantly; (3) The value proposition for the specific airbrush kit isn't prominent enough above fold. The popup discount offer (20% off) is good but competes with organic CTAs. The page does well on trust and social proof, but needs better ad-to-page continuity and performance optimization.
What this funnel does right. Steal these.
- Trust signals: High trust signals: professional brand positioning, award badges, 50K+ pro users, detailed product reviews, privacy policy link, professional testimonials, clear company mission statement about serving makeup artists.
- Mobile experience: Mobile layout appears responsive and well-organized. Stacked sections, readable text, accessible buttons. Popup overlay is appropriately sized. Good mobile UX overall.
- Social proof: Strong social proof present: 50,000+ pros claim, 65 product reviews (4.5★), multiple award badges (Allure, Krave Beauty, etc.), professional testimonial video. Credibility well-established throughout page.
- Call to action: Multiple CTAs present ('Shop Now', 'View All', 'Shop Pro Makeup'). Primary CTA buttons are clear and action-oriented. However, conversion path could be more streamlined—popup offer competes with main CTAs.
- Offer clarity: Offer is moderately clear: 20% off first order via popup, pro membership benefits shown. However, primary product (airbrush kit at $435) pricing and value proposition could be more prominent above fold.
Where it's weak
- Page speed5/10
PageSpeed score of 55 is below optimal (target 75+). Slow load times will increase bounce rate, especially on mobile. This is a significant CRO drag.
Full breakdown
Multiple CTAs present ('Shop Now', 'View All', 'Shop Pro Makeup'). Primary CTA buttons are clear and action-oriented. However, conversion path could be more streamlined—popup offer competes with main CTAs.
PageSpeed score of 55 is below optimal (target 75+). Slow load times will increase bounce rate, especially on mobile. This is a significant CRO drag.
High trust signals: professional brand positioning, award badges, 50K+ pro users, detailed product reviews, privacy policy link, professional testimonials, clear company mission statement about serving makeup artists.
Mobile layout appears responsive and well-organized. Stacked sections, readable text, accessible buttons. Popup overlay is appropriately sized. Good mobile UX overall.
Page headline 'FIND YOUR FINISH' is generic and doesn't directly connect to the ad's bridal/professional makeup angle. Missing opportunity to reinforce the 'lasting makeup for brides' positioning from the ad.
Strong social proof present: 50,000+ pros claim, 65 product reviews (4.5★), multiple award badges (Allure, Krave Beauty, etc.), professional testimonial video. Credibility well-established throughout page.
Moderate disconnect: Ad emphasizes bridal makeup artistry and professional techniques, but landing page focuses on product selection and general pro makeup. Missing dedicated bridal/professional artist positioning that the ad establishes.
Offer is moderately clear: 20% off first order via popup, pro membership benefits shown. However, primary product (airbrush kit at $435) pricing and value proposition could be more prominent above fold.
More ads from TEMPTU
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298dCAROUSELTEMPTU
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dCAROUSELTEMPTU
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