Beauty From Bees
Facebook · Instagram · Messenger · Video
The ad
Ladies, are you noticing the signs of aging like dryness and dullness on your body? Discover the ultimate natural solution for your body designed to deeply nourish and rejuvenate your skin. Expertly formulated to target dryness, our products restore essential hydration, leaving your skin firmer, smoother, and more radiant. No shortcuts, no compromises—just youthful, glowing skin that defies time.
No more fine lines and wrinkles
Shop nowThe funnel behind it
Offer: Body Serum - CA$32.00 (One-time purchase) or Subscribe & Save at CA$28.80
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at trust-building with strong social proof (38,331 reviews, 5-star rating, media badges from ELLE and Good Housekeeping), detailed ingredient transparency, and clear benefit statements. The headline and offer are clear, and the product photography is professional. However, the page suffers from poor message-to-ad alignment—the ad promises "no more fine lines and wrinkles" but the page focuses on hydration and barrier repair without emphasizing anti-aging wrinkle reduction. The CTA is buried below the fold and not prominent enough. Mobile optimization appears adequate but the page speed is critically slow (49/100), which will hurt conversion rates significantly. The subscription option is well-presented but could be more visually prominent.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Offer clarity8/10
- Mobile experience7/10
- Headline7/10
Where it's weak
- Message match4/10
- Page speed5/10
Full breakdown
Call to action
6/10The 'Add to cart' button is present but not visually prominent—it appears in a dark color below the fold, and there's no secondary CTA visible in the hero section.
- Clear 'Add to cart' button with contrasting black color
- Button text is action-oriented and unambiguous
- CTA is positioned below fold, requiring scroll to see
- No prominent CTA in the hero/above-fold section
- Button lacks urgency language or visual emphasis (no color contrast, no animation cues visible)
Page speed
5/10Page speed score of 49/100 is critically slow, which will significantly impact user experience and conversion rates.
- PAGESPEED_SCORE of 49 indicates poor loading performance
- Slow speed will increase bounce rate and reduce conversions
- Multiple high-resolution product images likely contributing to slow load
Trust signals
9/10Excellent trust signals throughout: 38,331 5-star reviews, media badges (ELLE, Good Housekeeping), detailed ingredient transparency, clear brand promise, and specific customer testimonials with dates.
- 38,331 reviews with 5-star rating creates strong social proof
- Media badges from ELLE and Good Housekeeping visible on product
- Detailed ingredient explanations with icons and benefits (Avocado Oil, Castor Seed Oil, Coconut Oil, Shea Butter, Beeswax, Rosemary)
Mobile experience
7/10Mobile layout appears functional with stacked elements, readable text, and accessible buttons, though some sections could be more optimized for smaller screens.
- Product image is responsive and centered
- Text is readable with appropriate font sizes
- Dropdown selectors for scent and size are mobile-friendly
- Some sections appear to have excessive whitespace on mobile
- Carousel images at top may be difficult to navigate on small screens
Headline
7/10The headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' is benefit-focused and clear, but doesn't match the ad's anti-aging/wrinkle-reduction promise.
- Clear, benefit-driven language about hydration and barrier strengthening
- Positioned prominently at top of product section
- Specific and descriptive rather than generic
- Does not address fine lines or wrinkles mentioned in the ad
- Focuses on hydration rather than anti-aging benefits
Social proof
9/10Exceptional social proof with 38,331 reviews at 5-star rating, plus media badges from ELLE and Good Housekeeping, and multiple customer testimonials visible throughout the page.
- 38,331 reviews with 5-star rating displayed prominently under product name
- Media badges from ELLE and Good Housekeeping visible on product image
- Multiple detailed customer testimonials with names and dates (Lindsey Dwell, Jeri Pero-Fraser, Jenn Mcnab) visible in lower sections
Message match
4/10Poor alignment between ad and page: ad emphasizes 'no more fine lines and wrinkles' and anti-aging, but page focuses on hydration, barrier repair, and general skin nourishment without prominent wrinkle-reduction claims.
- Both ad and page emphasize natural ingredients and no compromises
- Both mention skin rejuvenation and restoration
- Product is positioned as a solution for aging skin concerns
- Ad headline 'No more fine lines and wrinkles' is not echoed on page—page emphasizes hydration instead
- Ad's anti-aging wrinkle-reduction promise not prominently featured in page copy
- Page focuses on barrier repair and hydration; ad focuses on wrinkle elimination
Offer clarity
8/10Price is clearly displayed (CA$32.00) with both one-time and subscription options shown, though the subscription savings require reading the fine print.
- Price prominently displayed as CA$32.00 for 250ml/8oz
- Subscription option clearly labeled with savings amount (CA$28.80)
- Size selector dropdown visible and functional
- Subscription discount requires reading smaller text to understand the savings
- No clear indication of subscription frequency (monthly/quarterly)
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