Library/beauty· US

Beauty From Bees

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Days running

175 days

Funnel score

63/100

Page speed

53/100

The ad

THE TRUTH: Most face oils hide behind long lists of diluted ingredients. Ours is stripped down to four — the most potent, nutrient-rich oils known for supporting elasticity, hydration, and renewal. Crafted in-house, with no fillers or synthetics. - 100% Natural - Formulated by us - Clinically Studied Ingredients - Made in Canada

Only 4 Ingredients. All Heroes.

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Angle: Minimalism & Purity - Contrast against industry dilutionHook: Contrarian truth claimFormat: Video

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The funnel behind it

Offer: Face Oil (Moisture Absolute) - CA$75.00 - Designed to work in harmony with your biology

Full landing page teardown →Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page excels at building trust through extensive social proof (2,326 reviews, multiple 5-star testimonials, media badges from Cosmopolitan and People), detailed ingredient transparency with a clear benefits table, and a comprehensive "What to Expect in 30 Days" timeline that sets realistic expectations. However, it suffers from a weak mobile experience (evidenced by the 53 PageSpeed score), a somewhat generic headline that doesn't match the ad's compelling "Only 4 Ingredients" angle, and a CTA that blends into the page rather than standing out. The offer clarity is good but could be stronger—the unique selling proposition (4 hero ingredients vs. diluted competitors) is buried in the body copy rather than prominently featured above the fold.

What this funnel does right. Steal these.

Social proof: Exceptional social proof with 2,326 5-star reviews, multiple customer testimonials with photos, media badges (Cosmopolitan, People), and a 30-day results guarantee.
Trust signals: Strong trust signals including 2,326 verified reviews, media mentions, detailed ingredient transparency, 30-day guarantee, and 'Made in Canada' credibility.
Offer clarity: The offer is clear (Face Oil, CA$75, one-time or subscription option), but the key differentiator—only 4 potent ingredients—is not prominently featured in the headline or above-the-fold messaging.

Where it's weak

Mobile experience: PageSpeed score of 53 indicates significant mobile performance issues; the page likely has slow load times and poor mobile usability.
Page speed: PageSpeed score of 53 is below acceptable standards; the page will experience slow load times and user friction on mobile devices.
Message match: The ad emphasizes '4 ingredients, all heroes' and 'no fillers or synthetics,' but the landing page headline focuses on hydration/barrier benefits rather than the ingredient simplicity angle.

Full breakdown

Call to action6/10

The 'Add to cart' button is black and prominent but lacks urgency or persuasive copy; it doesn't reinforce the offer or create FOMO.

Page speed5/10

PageSpeed score of 53 is below acceptable standards; the page will experience slow load times and user friction on mobile devices.

Trust signals8/10

Strong trust signals including 2,326 verified reviews, media mentions, detailed ingredient transparency, 30-day guarantee, and 'Made in Canada' credibility.

Mobile experience4/10

PageSpeed score of 53 indicates significant mobile performance issues; the page likely has slow load times and poor mobile usability.

Headline6/10

The headline 'Seal In Hydration. Strengthen Your Barrier. Glow All Day.' is benefit-focused but generic and doesn't match the ad's unique 'Only 4 Ingredients. All Heroes.' angle.

Social proof9/10

Exceptional social proof with 2,326 5-star reviews, multiple customer testimonials with photos, media badges (Cosmopolitan, People), and a 30-day results guarantee.

Message match5/10

The ad emphasizes '4 ingredients, all heroes' and 'no fillers or synthetics,' but the landing page headline focuses on hydration/barrier benefits rather than the ingredient simplicity angle.

Offer clarity7/10

The offer is clear (Face Oil, CA$75, one-time or subscription option), but the key differentiator—only 4 potent ingredients—is not prominently featured in the headline or above-the-fold messaging.