TEMPTU
Facebook · Instagram · Audience Network · Video
The ad
S/B Foundation — the ultimate bridal beauty secret. ✔️ Dewy, skin-like finish ✔️ Blurs imperfections + fine lines ✔️ Picture-perfect under any lighting ✔️ Trusted by Pro’s for timeless bridal glam Flawless. Long-lasting. Unforgettable. Just like your big day. TEMPTU Products Used: -S/B Foundation in Porcelain 001 and Ivory 003 #temptu #temptupro #temptuairbrush #temptumakeup #temptuairbrushmakeup #temptuproairbrush #airbrush #aerografo #makeup #maquillaje #bridalmakeup #bridalglam #weddingmakeup #weddingglam
Shop nowThe funnel behind it
Offer: The ultimate high-performance formula that covers up quickly and lasts. Full coverage, lightweight, water-resistant.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
TEMPTU's landing page demonstrates solid brand authority and social proof but suffers from a critical message-to-page mismatch. The ad specifically promotes S/B Foundation for bridal makeup with dewy, picture-perfect benefits, yet the page leads with the Creamy Air Corrective Set. This disconnect could confuse visitors and reduce conversion intent. The page excels in trust-building (pro endorsements, awards, reviews) and mobile responsiveness, but PageSpeed (63) needs improvement. Multiple CTAs are present but lack urgency or specificity tied to the ad's bridal positioning. The page would benefit from: (1) Leading with S/B Foundation product matching the ad, (2) Emphasizing bridal-specific benefits prominently, (3) Improving page speed, (4) Creating a more focused primary CTA aligned with ad messaging.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: Professional brand positioning, 50,000+ pro users, award badges (Allure, Best Beauty Buys), customer reviews with ratings, 'Developed by professionals' messaging, Pro Member program with clear benefits, Privacy Policy link. Brand authority is well-established.
- Mobile experience: Mobile layout appears responsive and well-organized. Text is readable, CTAs are appropriately sized, product imagery scales well. Navigation is accessible. Minor: some sections could use tighter spacing on mobile.
- Social proof: Strong social proof throughout: '50,000+ Pros turn to TEMPTU' mentioned twice, 4.5-star rating (65 reviews) on featured product, Allure/Best Beauty Buys/Beauty Awards badges visible. Pro makeup artist testimonial video included. Solid credibility signals.
- Call to action: Multiple CTAs present ('SHOP NOW' buttons in burgundy, 'SHOP PRO MAKEUP', 'LEARN MORE'). Primary CTA is clear but not uniquely compelling. CTAs are well-placed but could be more action-oriented for conversion.
- Headline: Hero headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is clear and benefit-driven. However, it doesn't match the ad's focus on S/B Foundation for bridal makeup, creating a disconnect.
- Offer clarity: Primary offer (Creamy Air Corrective Makeup & Tattoo Cover Set) is clear in hero section, but the S/B Foundation from ad isn't prominently featured. Multiple product lines shown (Creamy Air, Air Deluxe Airbrush Kit) create some confusion about primary offer.
Where it's weak
- Message match5/10
Significant mismatch: Ad promotes S/B Foundation for bridal makeup with specific benefits (dewy finish, blurs imperfections, picture-perfect lighting). Landing page leads with Creamy Air Corrective Set instead. Bridal angle from ad is not reflected on page. This is a major disconnect.
Full breakdown
Multiple CTAs present ('SHOP NOW' buttons in burgundy, 'SHOP PRO MAKEUP', 'LEARN MORE'). Primary CTA is clear but not uniquely compelling. CTAs are well-placed but could be more action-oriented for conversion.
PageSpeed score of 63 is below ideal (70+ recommended). Page loads acceptably but has room for optimization. Multiple product images and videos may impact load time. Not a critical issue but affects user experience.
Strong trust signals: Professional brand positioning, 50,000+ pro users, award badges (Allure, Best Beauty Buys), customer reviews with ratings, 'Developed by professionals' messaging, Pro Member program with clear benefits, Privacy Policy link. Brand authority is well-established.
Mobile layout appears responsive and well-organized. Text is readable, CTAs are appropriately sized, product imagery scales well. Navigation is accessible. Minor: some sections could use tighter spacing on mobile.
Hero headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is clear and benefit-driven. However, it doesn't match the ad's focus on S/B Foundation for bridal makeup, creating a disconnect.
Strong social proof throughout: '50,000+ Pros turn to TEMPTU' mentioned twice, 4.5-star rating (65 reviews) on featured product, Allure/Best Beauty Buys/Beauty Awards badges visible. Pro makeup artist testimonial video included. Solid credibility signals.
Significant mismatch: Ad promotes S/B Foundation for bridal makeup with specific benefits (dewy finish, blurs imperfections, picture-perfect lighting). Landing page leads with Creamy Air Corrective Set instead. Bridal angle from ad is not reflected on page. This is a major disconnect.
Primary offer (Creamy Air Corrective Makeup & Tattoo Cover Set) is clear in hero section, but the S/B Foundation from ad isn't prominently featured. Multiple product lines shown (Creamy Air, Air Deluxe Airbrush Kit) create some confusion about primary offer.
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298dCAROUSELTEMPTU
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dCAROUSELTEMPTU
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