TEMPTU
Facebook · Instagram · Audience Network · Video
The ad
@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
Shop nowThe funnel behind it
Offer: The ultimate high-performance formula that covers up quickly and lasts. Full coverage, lightweight, water-resistant.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively showcases TEMPTU's professional airbrush makeup products with strong visual hierarchy, compelling product imagery, and clear value propositions. The page excels at building trust through professional credibility (50,000+ pros claim), media awards (Allure, Beauty Awards), and detailed product information. However, it suffers from moderate mobile optimization issues, a slow PageSpeed score of 59, and somewhat generic CTAs that could be more action-oriented. The message match with the influencer-driven ad is moderate—while the page features professional makeup content, it doesn't directly leverage the bridal makeup angle or the specific influencer endorsement from the ad. The popup discount offer (20% off) is a strong conversion element but appears mid-page rather than immediately.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including professional brand positioning, media awards, large user base (50,000+ pros), detailed product information, and professional testimonials with video content.
- Social proof: Strong social proof elements including 50,000+ professional users claim, media awards (Allure, Beauty Awards), 65 product reviews with star ratings, and professional testimonial videos throughout the page.
- Offer clarity: Product benefits are clearly stated (full coverage, lightweight, water-resistant) with multiple product options visible, though pricing details could be more prominent above the fold.
- Call to action: Multiple CTAs present ('SHOP NOW', 'SHOP PRO MAKEUP', 'LEARN MORE') with good visual contrast in burgundy buttons, though primary CTA could be more specific and urgent.
- Headline: Main headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is descriptive but somewhat generic; secondary headlines like 'DISCOVER WHY OVER 50,000 PROS TURN TO TEMPTU' are more compelling.
Full breakdown
Multiple CTAs present ('SHOP NOW', 'SHOP PRO MAKEUP', 'LEARN MORE') with good visual contrast in burgundy buttons, though primary CTA could be more specific and urgent.
PageSpeed score of 59 indicates moderate performance issues; page likely has unoptimized images and could benefit from faster loading times for better conversion.
Strong trust signals including professional brand positioning, media awards, large user base (50,000+ pros), detailed product information, and professional testimonials with video content.
Layout appears responsive but text sizing and button spacing could be optimized; popup modal and navigation may create friction on smaller screens.
Main headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is descriptive but somewhat generic; secondary headlines like 'DISCOVER WHY OVER 50,000 PROS TURN TO TEMPTU' are more compelling.
Strong social proof elements including 50,000+ professional users claim, media awards (Allure, Beauty Awards), 65 product reviews with star ratings, and professional testimonial videos throughout the page.
Ad emphasizes bridal makeup and influencer endorsement (@giselledozier), but landing page focuses on general professional makeup without specific bridal positioning or influencer callout.
Product benefits are clearly stated (full coverage, lightweight, water-resistant) with multiple product options visible, though pricing details could be more prominent above the fold.
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298dCAROUSELTEMPTU
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dCAROUSELTEMPTU
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