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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

70/100

Page speed

59/100

The ad

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

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Angle: Expert credibility & product quality for flawless, long-lasting bridal makeupHook: Authority testimonial with relatable problem-solutionFormat: Video testimonial featuring makeup artist demonstrating techniques and products

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The funnel behind it

Offer: The ultimate high-performance formula that covers up quickly and lasts. Full coverage, lightweight, water-resistant.

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70/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively showcases TEMPTU's professional airbrush makeup products with strong visual hierarchy, compelling product imagery, and clear value propositions. The page excels at building trust through professional credibility (50,000+ pros claim), media awards (Allure, Beauty Awards), and detailed product information. However, it suffers from moderate mobile optimization issues, a slow PageSpeed score of 59, and somewhat generic CTAs that could be more action-oriented. The message match with the influencer-driven ad is moderate—while the page features professional makeup content, it doesn't directly leverage the bridal makeup angle or the specific influencer endorsement from the ad. The popup discount offer (20% off) is a strong conversion element but appears mid-page rather than immediately.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including professional brand positioning, media awards, large user base (50,000+ pros), detailed product information, and professional testimonials with video content.
Social proof: Strong social proof elements including 50,000+ professional users claim, media awards (Allure, Beauty Awards), 65 product reviews with star ratings, and professional testimonial videos throughout the page.
Offer clarity: Product benefits are clearly stated (full coverage, lightweight, water-resistant) with multiple product options visible, though pricing details could be more prominent above the fold.
Call to action: Multiple CTAs present ('SHOP NOW', 'SHOP PRO MAKEUP', 'LEARN MORE') with good visual contrast in burgundy buttons, though primary CTA could be more specific and urgent.
Headline: Main headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is descriptive but somewhat generic; secondary headlines like 'DISCOVER WHY OVER 50,000 PROS TURN TO TEMPTU' are more compelling.

Full breakdown

Call to action7/10

Multiple CTAs present ('SHOP NOW', 'SHOP PRO MAKEUP', 'LEARN MORE') with good visual contrast in burgundy buttons, though primary CTA could be more specific and urgent.

Page speed6/10

PageSpeed score of 59 indicates moderate performance issues; page likely has unoptimized images and could benefit from faster loading times for better conversion.

Trust signals8/10

Strong trust signals including professional brand positioning, media awards, large user base (50,000+ pros), detailed product information, and professional testimonials with video content.

Mobile experience6/10

Layout appears responsive but text sizing and button spacing could be optimized; popup modal and navigation may create friction on smaller screens.

Headline7/10

Main headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is descriptive but somewhat generic; secondary headlines like 'DISCOVER WHY OVER 50,000 PROS TURN TO TEMPTU' are more compelling.

Social proof8/10

Strong social proof elements including 50,000+ professional users claim, media awards (Allure, Beauty Awards), 65 product reviews with star ratings, and professional testimonial videos throughout the page.

Message match6/10

Ad emphasizes bridal makeup and influencer endorsement (@giselledozier), but landing page focuses on general professional makeup without specific bridal positioning or influencer callout.

Offer clarity8/10

Product benefits are clearly stated (full coverage, lightweight, water-resistant) with multiple product options visible, though pricing details could be more prominent above the fold.