Funnelens

Beauty From Bees

Facebook · Instagram · Messenger · Image

Active
Days running
103 days
Funnel score
74/100
Page speed
54/100

The ad

Beauty From Bees ad creative

Get a FREE full-sized 2oz Bottle of our famous Face Oil when you buy our night and day serum. What's Included: ✅ 1 Bottle of Day Serum ✅ 1 Bottle Night Serum ✅ 1 FREE Full Sized 2 Oz Bottle of Face Oil ✅ Months of Healthier, Smoother Skin This is a limited-time offer, while supplies last.

Get 1 FREE Full Sized 2oz Bottle of Face Oil

Shop now
Angle: Value stacking with free premium product incentiveHook: Free gift offerFormat: Product bundle showcase image

The funnel behind it

Beauty From Bees landing page

Offer: Save 32% Get a FREE full-sized bottle of our 2oz Face Oil ($76 CAD value)

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has strong social proof (876 five-star reviews, 1M+ products sold, visible before/after results), clear benefit-driven messaging, and multiple CTAs positioned throughout. The page effectively communicates the offer with specific product details and ingredient transparency. However, it suffers from a poor PageSpeed score of 54, which significantly impacts user experience and conversion potential. The mobile experience appears adequate but could be optimized further. The headline is strong but somewhat generic compared to the ad's specific offer focus. The page could benefit from faster loading times and more prominent emphasis on the limited-time nature of the offer.

What this funnel does right. Steal these.

  • Social proof: Excellent social proof with 876 five-star reviews (1,248 total), 1M+ products sold, visible before/after results across 7 days, and founder message from Michelle Sayers adding credibility.
  • Call to action: Multiple CTAs present ('Claim Free Bottle Now', 'Claim my FREE Face Oil') with strong action language and clear visual hierarchy, though the primary CTA could be more specific about the offer.
  • Trust signals: Strong trust signals including 100% natural ingredients, founder story, magazine features (Cosmopolitan, People), 30-day guarantee, and detailed ingredient transparency with functions explained.
  • Offer clarity: The offer is clearly stated at the top (Save 32%, FREE full-sized bottle worth $76 CAD) with specific product inclusions listed, though the exact value proposition could be more prominent.
  • Mobile experience: The page appears mobile-responsive with readable text and accessible CTAs, though the layout could be more optimized for smaller screens and the modal popup is present.
  • Headline: The headline 'Our Natural Anti-Aging Skincare Trio Promotes Healthier, Younger Looking Skin - Guaranteed' is benefit-driven and includes a guarantee, but doesn't directly reference the free offer or limited-time nature.
  • Message match: The page focuses on the skincare trio and benefits, while the ad emphasizes the FREE Face Oil offer; there's alignment but the landing page doesn't lead with the specific free product incentive as prominently as the ad suggests.

Where it's weak

  • Page speed: PageSpeed score of 54 indicates poor performance; this significantly impacts user experience and conversion rates, with likely slow image loading and rendering delays.

Full breakdown

Call to action8/10

Multiple CTAs present ('Claim Free Bottle Now', 'Claim my FREE Face Oil') with strong action language and clear visual hierarchy, though the primary CTA could be more specific about the offer.

Page speed5/10

PageSpeed score of 54 indicates poor performance; this significantly impacts user experience and conversion rates, with likely slow image loading and rendering delays.

Trust signals8/10

Strong trust signals including 100% natural ingredients, founder story, magazine features (Cosmopolitan, People), 30-day guarantee, and detailed ingredient transparency with functions explained.

Mobile experience7/10

The page appears mobile-responsive with readable text and accessible CTAs, though the layout could be more optimized for smaller screens and the modal popup is present.

Headline7/10

The headline 'Our Natural Anti-Aging Skincare Trio Promotes Healthier, Younger Looking Skin - Guaranteed' is benefit-driven and includes a guarantee, but doesn't directly reference the free offer or limited-time nature.

Social proof9/10

Excellent social proof with 876 five-star reviews (1,248 total), 1M+ products sold, visible before/after results across 7 days, and founder message from Michelle Sayers adding credibility.

Message match7/10

The page focuses on the skincare trio and benefits, while the ad emphasizes the FREE Face Oil offer; there's alignment but the landing page doesn't lead with the specific free product incentive as prominently as the ad suggests.

Offer clarity8/10

The offer is clearly stated at the top (Save 32%, FREE full-sized bottle worth $76 CAD) with specific product inclusions listed, though the exact value proposition could be more prominent.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.