Beauty From Bees
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The ad
If your skin feels tight, flaky, or itchy no matter what you use — this is for you. Our Body Serum is 100% natural, waterless, and crafted by us (not in a lab) with just 7 calming ingredients that actually nourish your skin barrier. First-timers get 20% off — now’s your chance to feel relief. ✅ Try it for 20% off ➝ [Code: SERUM20] See why thousands are switching to skincare that actually delivers. Does not combine with other offers or subscriptions.
20% Off First Order: Code SERUM20
Shop nowThe funnel behind it
Offer: One-time purchase CA$32.00
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through extensive social proof (38,331 reviews, 5-star rating, multiple award badges, detailed customer testimonials), clear product benefits with visual hierarchy, and transparent ingredient information. However, it suffers from critical weaknesses: the primary CTA ("Add to cart") is buried below the fold and not prominently featured above the fold, the page speed is severely compromised (30/100), and the ad's 20% discount offer is not clearly communicated on the landing page itself—visitors see the regular $32 price without obvious discount messaging, creating a disconnect between ad promise and page delivery. The mobile experience appears functional but the slow load time will hurt conversion significantly.
What this funnel does right. Steal these.
- Social proof9/10
- Trust signals8/10
- Headline7/10
Where it's weak
- Call to action3/10
- Page speed3/10
- Offer clarity4/10
- Message match5/10
Full breakdown
Call to action
3/10The primary CTA 'Add to cart' is buried below the fold in a black button, not prominently featured above the fold where users first encounter the product.
- Clear, action-oriented button text ('Add to cart')
- High contrast black button against lighter background
- CTA is not visible in the first screenshot (above the fold)
- No secondary CTA visible in hero area to drive immediate action
- Button placement requires significant scrolling before user can convert
Page speed
3/10PageSpeed score of 30/100 is critically poor, indicating severe performance issues that will harm conversion rates and user experience.
- PageSpeed score of 30/100 indicates major performance bottlenecks
- Slow load time will cause high bounce rates, especially on mobile
- Users will experience significant delays before seeing product and CTA
Trust signals
8/10Strong trust signals throughout: 38,331 verified reviews, prestigious award badges, detailed customer testimonials, transparent ingredient list, clear guarantees (30-day guarantee, free shipping over $125), and brand promise section explaining formulation philosophy.
- 38,331 reviews with 5-star rating and specific customer names/dates
- ELLE and Good Housekeeping award badges establish credibility
- 30-day guarantee and free shipping threshold clearly stated
- No visible security badges or SSL indicators in screenshots
- No mention of company background or founder story in visible sections
Mobile experience
6/10The page appears to have a responsive mobile layout with stacked elements and readable text, but the slow page speed (30/100) will significantly impact mobile user experience.
- Text is readable and properly sized for mobile viewing
- Product image is prominent and centered
- Dropdown menus for scent and size selection are mobile-friendly
- Extremely slow page speed (30/100) will cause mobile users to abandon
- Modal popup for email capture may be intrusive on small screens
- Multiple sections require extensive scrolling on mobile
Headline
7/10The headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' directly addresses the pain point mentioned in the ad (tight, flaky, itchy skin) and clearly states the benefit.
- Directly addresses the core benefit (hydration and barrier strengthening)
- Matches the ad's focus on skin barrier nourishment
- Clear, benefit-driven language without jargon
- Doesn't mention the 20% discount or promotional offer
- Doesn't emphasize the 'natural' or 'waterless' differentiators mentioned in the ad
Social proof
9/10Extensive social proof throughout: 38,331 reviews with 5-star rating displayed prominently, ELLE and Good Housekeeping award badges, multiple detailed customer testimonials with names and dates visible in lower sections.
- 38,331 reviews with 5-star rating shown directly under product name
- Two prestigious award badges (ELLE, Good Housekeeping) visible near product image
- Multiple named customer testimonials with dates (Feb 2022, Aug 2021) and detailed feedback visible in lower sections
Message match
5/10The page addresses the core pain point (tight, flaky, itchy skin) and emphasizes natural ingredients, but fails to prominently feature the 20% discount offer that is central to the ad's value proposition.
- Product benefits (calming, nourishing) align with ad's promise of relief
- Emphasis on natural, waterless formula matches ad messaging
- Ingredient transparency supports ad's claim of 'actually nourish your skin barrier'
- 20% discount code (SERUM20) not visible or mentioned on landing page
- Ad emphasizes 'First-timers get 20% off' but page shows regular pricing
- No urgency messaging or promotional banner matching the ad's offer
Offer clarity
4/10The ad promises 20% off with code SERUM20, but the landing page shows only the regular CA$32.00 price with no visible discount code or promotional messaging in the above-fold area.
- Subscription option clearly labeled with savings amount (CA$28.80)
- Size options (250ml/8oz) clearly presented in dropdown
- No mention of SERUM20 code or 20% discount visible in first two sections
- Ad promises 'First-timers get 20% off' but page doesn't highlight this for new customers
- Regular price shown without context of promotional offer
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