Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Image

Active

All Beauty From Bees ads & funnels →Visit site Meta Ad Library

Days running

175 days

Funnel score

71/100

Page speed

43/100

The ad

If your skin feels tight, flaky, or itchy no matter what you use — this is for you. Our Body Serum is 100% natural, waterless, and crafted by us (not in a lab) with just 7 calming ingredients that actually nourish your skin barrier. First-timers get 20% off — now’s your chance to feel relief. ✅ Try it for 20% off ➝ [Code: SERUM20] See why thousands are switching to skincare that actually delivers. Does not combine with other offers or subscriptions.

20% Off First Order: Code SERUM20

Shop now

Angle: Problem-solution: natural remedy for persistent skin irritation (tightness, flakiness, itchiness)Hook: Pain-point identification with relatable problem statementFormat: Image ad with product-focused copy

View this ad in Meta Ad Library →

The funnel behind it

Offer: 20% off first order with code SERUM20 for natural body serum with 7 calming ingredients

Visit landing page →

71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page demonstrates solid CRO fundamentals with clear offer communication, good message-to-ad alignment, and mobile-friendly design. The 20% discount is prominent and the problem-solution narrative is compelling. However, the page is significantly hampered by a poor PageSpeed score (43), which will negatively impact user experience and conversions. Social proof is weak—generic mentions without specific reviews or ratings. Trust signals could be strengthened with visible certifications, guarantees, or customer testimonials. The email capture form is well-positioned but could benefit from stronger urgency language or scarcity indicators.

What this funnel does right. Steal these.

Offer clarity: Clear 20% discount with explicit code (SERUM20) prominently displayed. First-time buyer restriction is stated. Exclusions noted.
Mobile experience: Mobile-optimized layout visible with stacked elements and readable text. Email capture form is prominent and accessible. Minor spacing could be tighter.
Headline: Direct, benefit-driven headline matching ad copy. Clearly communicates discount and code. Could be more benefit-focused (e.g., mentioning skin relief).
Message match: Strong alignment between ad (skin problems, natural formula, 20% off) and landing page. Page reinforces problem-solution-offer narrative effectively.
Call to action: Clear 'Shop now' CTA, but secondary CTA 'Try it for 20% off' in ad copy is more compelling. Primary CTA could emphasize the discount more explicitly.
Trust signals: Natural/clean ingredient positioning builds trust. 'Crafted by us' adds authenticity. Missing: security badges, return policy visibility, or third-party certifications on visible area.

Where it's weak

Page speed: PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile. Critical optimization needed.

Full breakdown

Call to action7/10

Clear 'Shop now' CTA, but secondary CTA 'Try it for 20% off' in ad copy is more compelling. Primary CTA could emphasize the discount more explicitly.

Page speed4/10

PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile. Critical optimization needed.

Trust signals7/10

Natural/clean ingredient positioning builds trust. 'Crafted by us' adds authenticity. Missing: security badges, return policy visibility, or third-party certifications on visible area.

Mobile experience8/10

Mobile-optimized layout visible with stacked elements and readable text. Email capture form is prominent and accessible. Minor spacing could be tighter.

Headline8/10

Direct, benefit-driven headline matching ad copy. Clearly communicates discount and code. Could be more benefit-focused (e.g., mentioning skin relief).

Social proof6/10

Generic reference to 'thousands switching' but lacks specific testimonials, ratings, or review counts. No visible star ratings or customer quotes on page.

Message match8/10

Strong alignment between ad (skin problems, natural formula, 20% off) and landing page. Page reinforces problem-solution-offer narrative effectively.

Offer clarity9/10

Clear 20% discount with explicit code (SERUM20) prominently displayed. First-time buyer restriction is stated. Exclusions noted.