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Frøya Organics

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Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

135 days

Funnel score

63/100

Page speed

60/100

The ad

This is your last chance to save up to 40% during our Festive Sale. From our best selling balms to our latest innovations in skincare, Frøya has spent the last 20 years perfecting natural skincare. Try it, love it, or get a full refund. Transform your skin today at https://froyaorganics.com/pages/acne

[LOW STOCK]

Shop now

Angle: Scarcity + Risk Reversal + Heritage TrustHook: Urgency (Last Chance + Low Stock)Format: Image Ad

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The funnel behind it

Offer: Pick your biggest concerns & save extra! (46% off with personalized selection)

Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a personalization-focused landing page for a skincare brand offering conditional discounts based on skin concerns. The page successfully captures the core offer (46% off) and implements a smart segmentation mechanism through concern selection buttons. However, it suffers from critical gaps in social proof and trust signals—no reviews, testimonials, or credibility markers are visible. The page speed score of 60 is concerning for conversion optimization. The message match between ad and page is good but the discount percentage discrepancy (40% vs 46%) creates minor confusion. The mobile experience appears solid with proper button sizing and layout. The main weakness is the absence of social proof elements that would typically be essential for skincare product conversions.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with full-width buttons and readable typography. Vertical stacking of elements suits mobile viewing well.
Offer clarity: 46% off discount is clearly stated with conditional selection mechanism. Ad mentions 40% but page shows 46%, creating minor discrepancy but offer is well-articulated.
Call to action: Multiple CTAs present (4 orange buttons for concern selection + 'I want to pay full price' option). Primary action is clear but somewhat buried behind the selection requirement. Good secondary option for non-discount seekers.
Message match: Good alignment between ad and page. Ad emphasizes discount, natural skincare heritage, and refund guarantee. Page delivers on discount offer and concern-based personalization. Minor mismatch: ad mentions 40% but page shows 46%.

Where it's weak

Social proof: No visible social proof elements (testimonials, reviews, ratings, user counts, trust badges) on the captured page sections. This is a significant gap for a skincare product landing page.
Trust signals: Brand logo present (Frøya). Ad mentions '20 years perfecting natural skincare' and 'full refund' guarantee, but these aren't visibly reinforced on the page. No security badges, certifications, or customer testimonials visible to build trust.

Full breakdown

Call to action7/10

Multiple CTAs present (4 orange buttons for concern selection + 'I want to pay full price' option). Primary action is clear but somewhat buried behind the selection requirement. Good secondary option for non-discount seekers.

Page speed6/10

PageSpeed score of 60 indicates moderate performance. Below ideal threshold (75+) which may impact conversion rates and user experience, particularly on mobile.

Trust signals5/10

Brand logo present (Frøya). Ad mentions '20 years perfecting natural skincare' and 'full refund' guarantee, but these aren't visibly reinforced on the page. No security badges, certifications, or customer testimonials visible to build trust.

Mobile experience8/10

Layout appears mobile-optimized with full-width buttons and readable typography. Vertical stacking of elements suits mobile viewing well.

Headline6/10

Main headline 'WANT 46% OFF?' is direct and benefit-focused. However, it lacks urgency context and doesn't reinforce the 'last chance' messaging from the ad.

Social proof3/10

No visible social proof elements (testimonials, reviews, ratings, user counts, trust badges) on the captured page sections. This is a significant gap for a skincare product landing page.

Message match7/10

Good alignment between ad and page. Ad emphasizes discount, natural skincare heritage, and refund guarantee. Page delivers on discount offer and concern-based personalization. Minor mismatch: ad mentions 40% but page shows 46%.

Offer clarity8/10

46% off discount is clearly stated with conditional selection mechanism. Ad mentions 40% but page shows 46%, creating minor discrepancy but offer is well-articulated.