Library/beauty· US

Beauty From Bees

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Active

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Days running

119 days

Funnel score

64/100

Page speed

55/100

The ad

Hello, hydrated skin! Body Crème is the deep-penetrating moisture your skin has been craving! Keep your hands and body soft and hydrated with our luxurious whipped hand and body crème - Naturally handcrafted products you can trust.

Body Crème For Silky Skin

Shop now

Angle: Skin transformation through deep hydration and luxury self-careHook: Benefit-driven opening with emotional appealFormat: Static image with product-focused copy

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The funnel behind it

Offer: Body Crème - absorbs quickly, hydrates deeply, and leaves skin without fillers or toxins

Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page does well with trust signals (cruelty-free, pregnancy-safe badges, Canadian heritage, 30-day guarantee, 1,000+ reviews mentioned) and clear offer communication about the product benefits. However, it suffers from poor mobile optimization with cramped layouts and small text, slow page speed (55), and a somewhat weak primary CTA ("Yes please!" in a popup is less direct than "Shop now"). The headline is incomplete/truncated in the visible area, and the message match between the ad's "Body Crème for Silky Skin" and the page's focus on hydration is good but could be stronger. The popup offer (free body serum) is compelling but interrupts the user experience.

What this funnel does right. Steal these.

Trust signals: Multiple trust indicators present: cruelty-free certification, pregnancy-safe badge, Canadian manufacturing, 30-day guarantee, and transparent ingredient philosophy.
Social proof: Strong social proof with 1,000+ reviews mentioned, customer testimonials visible, cruelty-free and pregnancy-safe certifications, and Canadian heritage story.
Offer clarity: Product benefits are clearly stated (absorbs quickly, hydrates deeply, no fillers/toxins), though the full offer details require scrolling through expandable sections.
Message match: Ad emphasizes 'silky skin' and 'deep-penetrating moisture' while page focuses on hydration and quick absorption; messaging aligns well but with slight variation in emphasis.

Where it's weak

Page speed: PageSpeed score of 55 indicates slow loading performance, which negatively impacts user experience and conversion rates.
Mobile experience: Layout appears cramped on mobile with small text, stacked product images, and a popup that takes up significant screen real estate, reducing usability.

Full breakdown

Call to action6/10

Primary CTA 'Yes please!' in the popup is friendly but less action-oriented than the ad's 'Shop now'; secondary CTAs are present but not prominently featured above the fold.

Page speed3/10

PageSpeed score of 55 indicates slow loading performance, which negatively impacts user experience and conversion rates.

Trust signals8/10

Multiple trust indicators present: cruelty-free certification, pregnancy-safe badge, Canadian manufacturing, 30-day guarantee, and transparent ingredient philosophy.

Mobile experience5/10

Layout appears cramped on mobile with small text, stacked product images, and a popup that takes up significant screen real estate, reducing usability.

Headline6/10

The visible headline 'Hydrating Skin—Day' appears truncated and incomplete, making it difficult to assess the full impact.

Social proof8/10

Strong social proof with 1,000+ reviews mentioned, customer testimonials visible, cruelty-free and pregnancy-safe certifications, and Canadian heritage story.

Message match7/10

Ad emphasizes 'silky skin' and 'deep-penetrating moisture' while page focuses on hydration and quick absorption; messaging aligns well but with slight variation in emphasis.

Offer clarity8/10

Product benefits are clearly stated (absorbs quickly, hydrates deeply, no fillers/toxins), though the full offer details require scrolling through expandable sections.