Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Video

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Days running

140 days

Funnel score

75/100

Page speed

54/100

The ad

Most beauty brands sell you a story. We sell the truth. They hide fillers and synthetics behind fancy labels. At Beauty From Bees, what you see is what you get: ✅ 100% natural ✅ No hidden ingredients ✅ Real care for your skin Because when it comes to your skin, real matters.

100% Handcrafted No Hidden Ingredients

Shop now

Angle: Authenticity and transparency vs. deceptive industry practicesHook: Problem-agitation (exposing competitor dishonesty)Format: Video

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The funnel behind it

Offer: 100% natural, no hidden ingredients, handcrafted products. Free 8oz Body Serum with signup.

Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a solid e-commerce collection page with strong product-market fit to the ad. The page effectively communicates the brand's core differentiator (100% natural, no hidden ingredients) through both messaging and extensive social proof. The 33K+ reviews on the Body Serum create powerful credibility. The free 8oz Body Serum popup offer is a smart lead magnet that aligns with ad messaging. However, the PageSpeed score of 54 is a significant weakness that likely impacts conversion rates—this should be the top priority for optimization. The generic 'Best Sellers' headline could be strengthened to match the ad's more compelling 'handcrafted/no hidden ingredients' angle. CTAs are present but could benefit from more urgency/prominence. Overall, the page successfully delivers on the ad promise but is held back by technical performance issues.

What this funnel does right. Steal these.

Social proof: Excellent social proof: 33,866 reviews on Body Serum (5-star), 3,592 on Mascara, 2,319 on Face Oil, 1,914 on Magnesium Oil, 3,506 on Body Crème. Multiple 5-star ratings across products build strong credibility.
Trust signals: Strong trust signals: extensive verified reviews, clear pricing, natural/handcrafted positioning, contact info provided (phone, email, hours), physical store locations listed, privacy policy visible, 'Natural. Not natural-ish' tagline reinforces authenticity claim.
Mobile experience: Mobile-responsive layout with stacked product grid, readable text, accessible buttons. Popup offer is mobile-friendly. Navigation is clean. Minor: some text could be larger for readability.
Message match: Strong alignment: Ad emphasizes 'no hidden ingredients' and 'natural' - page delivers with product showcase and 'Real products. Real results.' messaging. Best sellers collection matches ad promise of quality/authenticity.
Offer clarity: Clear value proposition: 100% natural, no hidden ingredients, handcrafted. Product pricing is visible ($19-$27 range). Free 8oz Body Serum offer is prominent in popup.
Call to action: Multiple CTAs present: 'Choose options' buttons on products, 'Add to cart' on featured items, 'Yes please!' on popup offer. Primary CTA is clear but could be more prominent/urgent. Popup CTA is strong.
Headline: Headline 'Shop Our Best Sellers' is generic but supported by subheading 'Real products. Real results.' Ad headline about handcrafted/no hidden ingredients is stronger than page headline.

Where it's weak

Page speed: PageSpeed score of 54 is below optimal (target 75+). This impacts user experience, bounce rate, and conversion. Slow load times can undermine trust and reduce conversions by 5-10%.

Full breakdown

Call to action7/10

Multiple CTAs present: 'Choose options' buttons on products, 'Add to cart' on featured items, 'Yes please!' on popup offer. Primary CTA is clear but could be more prominent/urgent. Popup CTA is strong.

Page speed5/10

PageSpeed score of 54 is below optimal (target 75+). This impacts user experience, bounce rate, and conversion. Slow load times can undermine trust and reduce conversions by 5-10%.

Trust signals8/10

Strong trust signals: extensive verified reviews, clear pricing, natural/handcrafted positioning, contact info provided (phone, email, hours), physical store locations listed, privacy policy visible, 'Natural. Not natural-ish' tagline reinforces authenticity claim.

Mobile experience8/10

Mobile-responsive layout with stacked product grid, readable text, accessible buttons. Popup offer is mobile-friendly. Navigation is clean. Minor: some text could be larger for readability.

Headline7/10

Headline 'Shop Our Best Sellers' is generic but supported by subheading 'Real products. Real results.' Ad headline about handcrafted/no hidden ingredients is stronger than page headline.

Social proof9/10

Excellent social proof: 33,866 reviews on Body Serum (5-star), 3,592 on Mascara, 2,319 on Face Oil, 1,914 on Magnesium Oil, 3,506 on Body Crème. Multiple 5-star ratings across products build strong credibility.

Message match8/10

Strong alignment: Ad emphasizes 'no hidden ingredients' and 'natural' - page delivers with product showcase and 'Real products. Real results.' messaging. Best sellers collection matches ad promise of quality/authenticity.

Offer clarity8/10

Clear value proposition: 100% natural, no hidden ingredients, handcrafted. Product pricing is visible ($19-$27 range). Free 8oz Body Serum offer is prominent in popup.