Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Image

Active

All Beauty From Bees ads & funnels →Visit site Meta Ad Library

Days running

140 days

Funnel score

69/100

Page speed

59/100

The ad

Hello, hydrated skin! Body Crème is the deep-penetrating moisture your skin has been craving! Keep your hands and body soft and hydrated with our luxurious whipped hand and body crème - Naturally handcrafted products you can trust.

Body Crème For Silky Skin

Shop now

Angle: Luxury skincare solution addressing dehydration and skin softnessHook: Benefit-driven opening with sensory appealFormat: Static image with product-focused copy

View this ad in Meta Ad Library →

The funnel behind it

Offer: Body Crème - absorbs quickly, hydrates deeply, and leaves skin without fillers or toxins

Full landing page teardown →Visit landing page →

69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page does well with strong social proof (customer testimonials visible throughout), clear trust signals (Cruelty Free, Pregnancy Safe badges, Made in Canada, 30-day guarantee), and good message match to the ad's hydration/luxury positioning. The mobile experience appears functional with readable text and accessible CTAs. However, the page suffers from a poor PageSpeed score of 59, which significantly impacts user experience. The headline is partially cut off in the capture, making it difficult to assess full clarity. The primary CTA "Yes please!" is somewhat casual and could be more direct. The offer clarity is good but could be more prominent above the fold.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including Cruelty Free badge, Pregnancy Safe certification, Made in Canada, 30-day guarantee, and transparent ingredient philosophy.
Social proof: Multiple customer testimonials visible throughout the page with positive quotes about the product's effectiveness and feel.
Message match: Strong alignment between ad messaging (hydrated skin, luxurious, handcrafted) and page content emphasizing deep hydration and natural ingredients.
Call to action: Primary CTA 'Yes please!' is friendly but somewhat casual; a more direct action-oriented CTA like 'Shop Now' or 'Add to Cart' would be stronger.
Mobile experience: Mobile layout appears functional with readable text, accessible buttons, and proper spacing, though some elements could be optimized for smaller screens.
Offer clarity: The product benefits (absorbs quickly, hydrates deeply, no fillers/toxins) are clearly stated, but the offer positioning could be more prominent in the hero section.

Where it's weak

Page speed: PageSpeed score of 59 indicates significant performance issues that will negatively impact user experience and conversion rates.

Full breakdown

Call to action7/10

Primary CTA 'Yes please!' is friendly but somewhat casual; a more direct action-oriented CTA like 'Shop Now' or 'Add to Cart' would be stronger.

Page speed4/10

PageSpeed score of 59 indicates significant performance issues that will negatively impact user experience and conversion rates.

Trust signals8/10

Strong trust signals including Cruelty Free badge, Pregnancy Safe certification, Made in Canada, 30-day guarantee, and transparent ingredient philosophy.

Mobile experience7/10

Mobile layout appears functional with readable text, accessible buttons, and proper spacing, though some elements could be optimized for smaller screens.

Headline6/10

The headline 'Amazing Skin—[Day]' is partially visible and somewhat generic; it doesn't strongly differentiate the Body Crème product.

Social proof8/10

Multiple customer testimonials visible throughout the page with positive quotes about the product's effectiveness and feel.

Message match8/10

Strong alignment between ad messaging (hydrated skin, luxurious, handcrafted) and page content emphasizing deep hydration and natural ingredients.

Offer clarity7/10

The product benefits (absorbs quickly, hydrates deeply, no fillers/toxins) are clearly stated, but the offer positioning could be more prominent in the hero section.