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Harry's

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All Harry's ads & funnels →Meta Ad Library

Days running

62 days

Funnel score

21/100

Page speed

49/100

The ad

Formulated to simulate the effects of a brisk wake-up, this limited-edition Body Wash recreates the exhilarating rush of icy waters. The result is a bracing sensation with a lasting “cool-down” effect that’s perfect for early mornings, post-workout recovery, or anytime you need a sensory reset.

Submerge yourself in a full-body wake-up call.

Learn more

Angle: Sensory experience and physical invigorationHook: Benefit-driven headline with vivid sensory languageFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Cold Plunge Body Wash - limited edition product formulated to simulate icy water sensations

Full landing page teardown →Visit landing page →

21/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a critical landing page failure. The advertised Cold Plunge Body Wash product URL returns a 404 error, displaying only a generic 'Oops, we missed a spot' error message. There is complete disconnect between the ad creative (promoting an invigorating body wash with wake-up sensations) and the landing page experience (broken page with no product information). The cookie consent modal is the only interactive element, but it's irrelevant to the user's intent. PageSpeed score of 49 indicates slow performance. This represents a fundamental campaign execution failure - users clicking the ad cannot access the advertised product.

Where it's weak

Social proof: No social proof, reviews, ratings, or testimonials visible on error page.
Call to action: Only CTAs visible are 'Accept all cookies' and 'Use necessary cookies only' - no product-related CTA. The advertised 'Learn more' CTA is absent.
Message match: Complete mismatch - ad promotes Cold Plunge Body Wash with sensory/wake-up messaging, but landing page is a 404 error with no product content.
Page speed: PageSpeed score of 49 is poor. Slow loading contributes to poor user experience, especially problematic when combined with page not found error.
Offer clarity: Page is a 404 error - no product information visible. Cannot assess offer clarity when the landing page fails to load the advertised product.
Trust signals: Error page with contact email (UKHELP@HARRYS.COM) provides some trust signal, but 404 error severely damages credibility. Cookie consent modal present but doesn't compensate for broken landing page.
Headline: Generic error page headline 'Oops, we missed a spot' provides no context about the Cold Plunge Body Wash product advertised.
Mobile experience: Mobile layout appears functional for error page display, but this is irrelevant given the page failure. Cookie consent modal is responsive.

Full breakdown

Call to action1/10

Only CTAs visible are 'Accept all cookies' and 'Use necessary cookies only' - no product-related CTA. The advertised 'Learn more' CTA is absent.

Page speed2/10

PageSpeed score of 49 is poor. Slow loading contributes to poor user experience, especially problematic when combined with page not found error.

Trust signals3/10

Error page with contact email (UKHELP@HARRYS.COM) provides some trust signal, but 404 error severely damages credibility. Cookie consent modal present but doesn't compensate for broken landing page.

Mobile experience5/10

Mobile layout appears functional for error page display, but this is irrelevant given the page failure. Cookie consent modal is responsive.

Headline3/10

Generic error page headline 'Oops, we missed a spot' provides no context about the Cold Plunge Body Wash product advertised.

Social proof0/10

No social proof, reviews, ratings, or testimonials visible on error page.

Message match1/10

Complete mismatch - ad promotes Cold Plunge Body Wash with sensory/wake-up messaging, but landing page is a 404 error with no product content.

Offer clarity2/10

Page is a 404 error - no product information visible. Cannot assess offer clarity when the landing page fails to load the advertised product.