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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

224 days

Funnel score

59/100

Page speed

55/100

The ad

S/B Foundation — the ultimate bridal beauty secret. ✔️ Dewy, skin-like finish ✔️ Blurs imperfections + fine lines ✔️ Picture-perfect under any lighting ✔️ Trusted by Pro’s for timeless bridal glam  Flawless. Long-lasting. Unforgettable. Just like your big day.  TEMPTU Products Used: -S/B Foundation in Porcelain 001 and Ivory 003 #temptu #temptupro #temptuairbrush #temptumakeup #temptuairbrushmakeup #temptuproairbrush #airbrush #aerografo #makeup #maquillaje #bridalmakeup #bridalglam #weddingmakeup #weddingglam

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Angle: Professional-grade bridal beauty solution that delivers flawless, long-lasting resultsHook: Product benefit claim with social proof (trusted by pros)Format: Video product demonstration/testimonial

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The funnel behind it

Offer: 20% off your first order

Visit landing page →

59/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a significant message-to-landing mismatch. The ad promotes a specific product (S/B Foundation) with bridal-focused benefits and shade details, but directs to a generic homepage without product-specific content, bridal positioning, or the advertised discount prominently featured above the fold. The 20% first-order discount is buried in a popup rather than highlighted as the primary offer. Performance is suboptimal (PageSpeed 55), and trust signals are minimal. While mobile experience is acceptable and CTAs are clear, the lack of social proof, product imagery, and campaign-specific messaging significantly undermines conversion potential. The page needs: (1) bridal-focused hero section, (2) product showcase with shade options, (3) customer testimonials/before-afters, (4) prominent discount callout, and (5) performance optimization.

What this funnel does right. Steal these.

Mobile experience: Layout is mobile-responsive with full-width design, readable text, and accessible buttons. Popup and CTAs are appropriately sized for mobile interaction. Good mobile UX overall.
Call to action: Clear 'Shop now' CTA in ad and 'YES PLEASE' button for discount offer on page. However, CTAs are generic and don't create urgency around bridal/wedding context or limited-time offer.
Offer clarity: 20% off first order is clear in the popup, but the main page lacks explicit offer details. Product benefits (dewy finish, blur imperfections) are well-articulated in ad copy but not prominently featured on landing page itself.

Where it's weak

Social proof: Ad mentions 'Trusted by Pro's' but landing page shows no testimonials, reviews, before/afters, or professional endorsements. Privacy policy and cookie notice present but no customer validation or credibility markers visible.
Page speed: PageSpeed score of 55 indicates moderate performance issues. Below ideal threshold (70+) for e-commerce. May impact conversion rates and user experience, particularly on mobile networks.
Headline: No headline visible in ad data. Landing page appears to be a generic homepage without a specific campaign headline matching the S/B Foundation ad. Missing opportunity to reinforce 'bridal beauty secret' positioning.
Message match: Ad focuses on S/B Foundation for bridal makeup with specific shade names (Porcelain 001, Ivory 003). Landing page appears to be generic homepage without bridal-specific messaging, product showcase, or shade selection visible. Significant disconnect between ad promise and landing experience.

Full breakdown

Call to action7/10

Clear 'Shop now' CTA in ad and 'YES PLEASE' button for discount offer on page. However, CTAs are generic and don't create urgency around bridal/wedding context or limited-time offer.

Page speed5/10

PageSpeed score of 55 indicates moderate performance issues. Below ideal threshold (70+) for e-commerce. May impact conversion rates and user experience, particularly on mobile networks.

Trust signals6/10

Privacy policy link and cookie consent present (positive). Brand name 'TEMPTU' visible. However, no visible security badges, customer reviews, return policy, or professional credentials. Limited trust signals for a beauty/bridal product.

Mobile experience8/10

Layout is mobile-responsive with full-width design, readable text, and accessible buttons. Popup and CTAs are appropriately sized for mobile interaction. Good mobile UX overall.

Headline5/10

No headline visible in ad data. Landing page appears to be a generic homepage without a specific campaign headline matching the S/B Foundation ad. Missing opportunity to reinforce 'bridal beauty secret' positioning.

Social proof4/10

Ad mentions 'Trusted by Pro's' but landing page shows no testimonials, reviews, before/afters, or professional endorsements. Privacy policy and cookie notice present but no customer validation or credibility markers visible.

Message match5/10

Ad focuses on S/B Foundation for bridal makeup with specific shade names (Porcelain 001, Ivory 003). Landing page appears to be generic homepage without bridal-specific messaging, product showcase, or shade selection visible. Significant disconnect between ad promise and landing experience.

Offer clarity7/10

20% off first order is clear in the popup, but the main page lacks explicit offer details. Product benefits (dewy finish, blur imperfections) are well-articulated in ad copy but not prominently featured on landing page itself.

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266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score