Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Video

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Days running

35 days

Funnel score

71/100

Page speed

42/100

The ad

Ladies, are you noticing dryness and dullness on your body? Discover the ultimate natural solution for your body designed to deeply nourish and rejuvenate your skin. Expertly formulated to target dryness, our products restore essential hydration, leaving your skin firmer, smoother, and more radiant. No shortcuts, no compromises—just youthful, glowing skin that defies time.

A Better Way to Care for Changing Skin

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Angle: Natural solution for age-related skin dryness and dullness targeting womenHook: Problem identification questionFormat: Video

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The funnel behind it

Offer: Body Serum - CA$32.00 (250ml / 8oz) - One-time purchase or Subscribe & Save option available

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71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This product page excels at building trust through multiple credibility signals (ELLE and Good Housekeeping badges, 33,963 5-star reviews, customer testimonials with photos) and offers exceptional clarity on product benefits with detailed ingredient breakdowns and benefit icons. The messaging strongly aligns with the ad's focus on hydration and natural formulation. However, the page suffers from a critically slow PageSpeed score of 42, which significantly impacts mobile experience and conversion potential. The CTA is somewhat buried below extensive content, and while the subscription option adds value, the primary purchase path could be more prominent. The page does well with social proof and trust-building but loses points on speed and CTA prominence.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals present: brand badges (ELLE, Good Housekeeping), 33,963 reviews, customer photos, 30-day guarantee, free shipping threshold, made in Canada, detailed ingredient sourcing.
Social proof: Page features 33,963 5-star reviews, ELLE and Good Housekeeping badges, multiple customer testimonials with photos, and user-generated content throughout.
Message match: Page messaging perfectly aligns with ad copy: natural solution, targets dryness, restores hydration, no synthetics, youthful glowing skin.
Offer clarity: Price, size options, scent selection, and subscription alternative are all clearly displayed with transparent pricing and benefit breakdown.
Headline: The headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' directly addresses the core benefit and matches the ad's hydration promise.

Where it's weak

Page speed: PageSpeed score of 42 is critically slow, indicating significant performance issues that will harm mobile conversion rates.
Mobile experience: Layout appears responsive but the slow PageSpeed score of 42 severely impacts mobile usability and load performance.

Full breakdown

Call to action6/10

Primary 'Add to cart' CTA appears multiple times but is positioned below substantial content, and the button styling could be more prominent.

Page speed2/10

PageSpeed score of 42 is critically slow, indicating significant performance issues that will harm mobile conversion rates.

Trust signals9/10

Multiple trust signals present: brand badges (ELLE, Good Housekeeping), 33,963 reviews, customer photos, 30-day guarantee, free shipping threshold, made in Canada, detailed ingredient sourcing.

Mobile experience5/10

Layout appears responsive but the slow PageSpeed score of 42 severely impacts mobile usability and load performance.

Headline8/10

The headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' directly addresses the core benefit and matches the ad's hydration promise.

Social proof9/10

Page features 33,963 5-star reviews, ELLE and Good Housekeeping badges, multiple customer testimonials with photos, and user-generated content throughout.

Message match9/10

Page messaging perfectly aligns with ad copy: natural solution, targets dryness, restores hydration, no synthetics, youthful glowing skin.

Offer clarity9/10

Price, size options, scent selection, and subscription alternative are all clearly displayed with transparent pricing and benefit breakdown.