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Beauty From Bees

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Days running

175 days

Funnel score

59/100

Page speed

48/100

The ad

Most beauty brands sell you a story. We sell the truth. They hide fillers and synthetics behind fancy labels. At Beauty From Bees, what you see is what you get: ✅ 100% natural ✅ No hidden ingredients ✅ Real care for your skin Because when it comes to your skin, real matters.

100% Handcrafted No Hidden Ingredients

Shop now

Angle: Authenticity and transparency vs. deceptive industry practicesHook: Problem-agitation (exposing competitor dishonesty)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Real products. Real results. Start with our most-loved essentials.

Full landing page teardown →Visit landing page →

59/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page does well with strong social proof (extensive star ratings and review counts across all products, with Body Serum showing 33,905 reviews), excellent trust signals (ELLE and Beautycounter badges, detailed contact info, physical store locations), and clear product presentation with pricing. However, it suffers from poor message-to-ad alignment—the ad emphasizes "100% natural, no hidden ingredients, handcrafted" but the landing page doesn't prominently feature these differentiators in the headline or copy. The primary CTA is weak ("Choose options" instead of "Shop now"), the page speed is critically slow at 48 PageSpeed score, and the offer clarity could be stronger with a more compelling value proposition above the fold. The mobile experience appears functional but the slow load time will hurt conversion significantly.

What this funnel does right. Steal these.

Social proof: Exceptional social proof with star ratings and review counts on every product (Body Serum: 33,905 reviews, Mascara: 3,594 reviews, Face Oil: 2,325 reviews, etc.), plus visible brand badges (ELLE, Beautycounter, People).
Trust signals: Strong trust signals including visible brand badges (ELLE, Beautycounter, People), detailed contact information, physical store locations, customer service hours, and extensive verified reviews across all products.
Mobile experience: Layout appears responsive and functional on mobile with stacked product cards, though the slow page speed will significantly impact mobile user experience.

Where it's weak

Page speed: PageSpeed score of 48 is critically slow and will cause significant bounce rates, especially on mobile devices where users expect faster load times.
Message match: Poor alignment between ad messaging (100% natural, no hidden ingredients, handcrafted) and landing page headline/copy which emphasizes 'best sellers' and 'real results' without highlighting the natural/ingredient transparency angle.
Call to action: Primary CTAs are weak 'Choose options' buttons instead of the promised 'Shop now,' and there's no prominent primary CTA above the fold to drive immediate action.

Full breakdown

Call to action5/10

Primary CTAs are weak 'Choose options' buttons instead of the promised 'Shop now,' and there's no prominent primary CTA above the fold to drive immediate action.

Page speed2/10

PageSpeed score of 48 is critically slow and will cause significant bounce rates, especially on mobile devices where users expect faster load times.

Trust signals8/10

Strong trust signals including visible brand badges (ELLE, Beautycounter, People), detailed contact information, physical store locations, customer service hours, and extensive verified reviews across all products.

Mobile experience7/10

Layout appears responsive and functional on mobile with stacked product cards, though the slow page speed will significantly impact mobile user experience.

Headline6/10

'Shop Our Best Sellers' is generic and doesn't reinforce the ad's core message about natural ingredients or handcrafted quality.

Social proof9/10

Exceptional social proof with star ratings and review counts on every product (Body Serum: 33,905 reviews, Mascara: 3,594 reviews, Face Oil: 2,325 reviews, etc.), plus visible brand badges (ELLE, Beautycounter, People).

Message match4/10

Poor alignment between ad messaging (100% natural, no hidden ingredients, handcrafted) and landing page headline/copy which emphasizes 'best sellers' and 'real results' without highlighting the natural/ingredient transparency angle.

Offer clarity6/10

The subheading 'Real products. Real results. Start with our most-loved essentials' is vague and doesn't clearly communicate the key differentiator of 100% natural/no hidden ingredients that the ad promises.