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Harry's

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Active

All Harry's ads & funnels →Meta Ad Library

Days running

35 days

Funnel score

74/100

Page speed

54/100

The ad

BIG NEWS! After 10 years of development, we're thrilled to introduce Harry's Plus - our most advanced razor yet! Get ready for a shaving game-changer. Try it now for just $10 and experience the difference!

Introducing Harry's Plus

Shop now

Angle: Product innovation and exclusivityHook: News/announcement with social proof (10 years development)Format: Image ad with promotional offer

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The funnel behind it

Offer: Try it today — 30-day money-back guarantee. Try the $10 starter set + free shipping

Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively converts interest in Harry's Plus through clear offer presentation, strong social proof, and detailed product education. Strengths include the prominent $10 starter offer with free shipping, multiple customer testimonials with 5-star ratings, comprehensive product feature explanations (advanced pivoting system, progressive blades, weighted handle), and trust-building elements like German manufacturing and money-back guarantee. The page excels at message-to-ad fit and has good visual hierarchy with the orange CTA buttons. However, the page is held back by a PageSpeed score of 54, which could impact conversion rates on mobile devices. Additionally, while the page mentions "10 years of development" in the ad, this isn't prominently featured in the page copy, creating a minor disconnect. The mobile experience could be optimized further for smaller screens.

What this funnel does right. Steal these.

Call to action: Primary CTA 'TRY HARRY'S PLUS' is action-oriented and appears multiple times (main button and 'TRY THE $10 STARTER SET'), with clear visual hierarchy in orange/red.
Trust signals: Page builds trust through 'Made in Germany' manufacturing details, 100% money-back guarantee, customer testimonials, and detailed product specifications.
Headline: Main headline 'UPGRADE TO HARRY'S PLUS' is clear and benefit-focused, though it could be more specific about what makes it different.
Message match: Page aligns well with ad messaging about 'most advanced razor' and '$10 offer,' though ad emphasizes '10 years of development' which isn't prominently featured on page.
Offer clarity: The $10 starter set offer is clearly stated with free shipping and 30-day money-back guarantee prominently displayed in the blue section.
Mobile experience: Layout appears responsive with stacked content, though some sections (like product images) may benefit from better mobile optimization for smaller screens.
Social proof: Page includes customer testimonials with 5-star ratings ('Just switched to plus blades...no nicks' by Henny, and 'It felt like butter was massaging my face' by Todd), though limited in quantity.

Where it's weak

Page speed: PageSpeed score of 54 indicates moderate performance issues; page loads slower than ideal for conversion optimization.

Full breakdown

Call to action8/10

Primary CTA 'TRY HARRY'S PLUS' is action-oriented and appears multiple times (main button and 'TRY THE $10 STARTER SET'), with clear visual hierarchy in orange/red.

Page speed5/10

PageSpeed score of 54 indicates moderate performance issues; page loads slower than ideal for conversion optimization.

Trust signals8/10

Page builds trust through 'Made in Germany' manufacturing details, 100% money-back guarantee, customer testimonials, and detailed product specifications.

Mobile experience7/10

Layout appears responsive with stacked content, though some sections (like product images) may benefit from better mobile optimization for smaller screens.

Headline8/10

Main headline 'UPGRADE TO HARRY'S PLUS' is clear and benefit-focused, though it could be more specific about what makes it different.

Social proof7/10

Page includes customer testimonials with 5-star ratings ('Just switched to plus blades...no nicks' by Henny, and 'It felt like butter was massaging my face' by Todd), though limited in quantity.

Message match8/10

Page aligns well with ad messaging about 'most advanced razor' and '$10 offer,' though ad emphasizes '10 years of development' which isn't prominently featured on page.

Offer clarity8/10

The $10 starter set offer is clearly stated with free shipping and 30-day money-back guarantee prominently displayed in the blue section.