Library/beauty· US

Harry's

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Active

All Harry's ads & funnels →Meta Ad Library

Days running

66 days

Funnel score

21/100

Page speed

54/100

The ad

Introducing Harry’s Tattoo Frost- the solution to immediate relief and long-lasting hydration. Our innovative frosted black gel features a cool, textured formula that instantly soothes and provides deep hydration to naturally enhance the appearance of your existing tattoos.

Introducing Tattoo Frost

Shop now

Angle: Product innovation solving immediate pain relief and tattoo care maintenanceHook: Product introduction with benefit statementFormat: Video

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The funnel behind it

Offer: Kostenloser Versand für Bestellungen über €15

Visit landing page →

21/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page has critical issues that severely impact conversion potential. The main headline "Hoppla, wir haben einen Platz verpasst" (Oops, we missed a spot) is a 404 error message in German, indicating the page failed to load properly or the product doesn't exist. The ad promotes "Tattoo Frost," a tattoo care product, but the landing page shows no product information, images, or details—only an error message and a cookie consent dialog. The cookie banner dominates the viewport, blocking access to any actual content. There's a complete mismatch between the ad promise (innovative tattoo care product with hydration benefits) and the page experience (broken/missing page). The mobile experience is compromised by the intrusive cookie dialog. The only positive is that the site appears to be from Harry's (a grooming brand), which provides some baseline trust, but the broken page experience destroys any conversion opportunity.

Where it's weak

Social proof: No social proof, testimonials, reviews, ratings, or user-generated content is visible on the page.
Headline: The headline is a 404 error message in German stating 'Hoppla, wir haben einen Platz verpasst' (Oops, we missed a spot), indicating a broken or missing page.
Message match: Complete mismatch: the ad promotes Tattoo Frost with hydration and relief benefits, but the page shows only a 404 error with no product information.
Call to action: The primary visible CTA is 'Accept all cookies' from the consent dialog, not a product-related call-to-action; no 'Shop now' button for the advertised product is visible.
Mobile experience: The mobile experience is severely compromised by a full-screen cookie consent dialog that blocks all content and navigation.
Offer clarity: No product offer is visible; only a generic shipping offer appears in the header, with no details about the advertised Tattoo Frost product.
Trust signals: Harry's is a recognized grooming brand providing some baseline trust, but the broken 404 page and aggressive cookie dialog significantly undermine credibility.
Page speed: PageSpeed score of 54 indicates below-average performance; the page loads but slowly, contributing to poor user experience.

Full breakdown

Call to action2/10

The primary visible CTA is 'Accept all cookies' from the consent dialog, not a product-related call-to-action; no 'Shop now' button for the advertised product is visible.

Page speed5/10

PageSpeed score of 54 indicates below-average performance; the page loads but slowly, contributing to poor user experience.

Trust signals4/10

Harry's is a recognized grooming brand providing some baseline trust, but the broken 404 page and aggressive cookie dialog significantly undermine credibility.

Mobile experience2/10

The mobile experience is severely compromised by a full-screen cookie consent dialog that blocks all content and navigation.

Headline1/10

The headline is a 404 error message in German stating 'Hoppla, wir haben einen Platz verpasst' (Oops, we missed a spot), indicating a broken or missing page.

Social proof0/10

No social proof, testimonials, reviews, ratings, or user-generated content is visible on the page.

Message match1/10

Complete mismatch: the ad promotes Tattoo Frost with hydration and relief benefits, but the page shows only a 404 error with no product information.

Offer clarity2/10

No product offer is visible; only a generic shipping offer appears in the header, with no details about the advertised Tattoo Frost product.