TEMPTU
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The ad
There are few things as exquisite as an Indian bride. We love sharing some of our favorite bridal looks from some of our favorite artists using TEMPTU. @makeupbyvinishaa @muabhattacharjee @makeupby_vas #bridalmakeupartist #bridalmakeup #weddingmakeup #indianbride #indianbrides #indianbridalmakeup #indianweddingmakeup #summerbride #temptu #temptupro #airbrushmakeup #airbrushbridalmakeup
TEMPTU
Shop nowThe funnel behind it
Offer: 20% off your first order
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from severe message-to-page misalignment. The ad promotes Indian bridal makeup artistry through specific makeup artists and their work with TEMPTU products, but the landing page is a generic brand homepage with no bridal-specific content, artist features, or wedding makeup positioning. The 20% off first-order popup is generic and doesn't reinforce the ad's premium bridal positioning. No social proof from the mentioned artists is visible. The page lacks clear offer communication, relevant headlines, and product-specific CTAs that would convert someone interested in bridal makeup. PageSpeed at 64 is suboptimal. The disconnect between ad promise (curated bridal looks from featured artists) and page delivery (generic product site) will result in high bounce rates and low conversion.
Where it's weak
- Headline2/10
Single word 'TEMPTU' is brand name only, not a value proposition. Doesn't communicate the bridal makeup angle or product benefits mentioned in the ad.
- Message match2/10
Critical mismatch: Ad focuses on Indian bridal makeup artistry and specific artists. Landing page shows generic brand/product page with no bridal makeup content, artist features, or wedding-specific positioning visible.
- Offer clarity3/10
No clear offer visible on page. The 20% off popup is generic and not tied to the ad's bridal makeup positioning. No product-specific offers or pricing clarity.
- Social proof4/10
Ad mentions specific makeup artists (@makeupbyvinishaa, etc.) but no evidence of this social proof on the landing page itself. No testimonials, reviews, artist features, or user-generated content visible.
- Call to action5/10
Generic 'Shop now' CTA present but lacks urgency or relevance. Secondary CTAs ('YES PLEASE' for 20% off) are present but feel disconnected from the bridal makeup narrative.
- Trust signals5/10
Privacy policy link present at bottom. Brand name visible. However, no visible customer reviews, certifications, artist credentials, or social proof that would build trust around the bridal makeup positioning.
Full breakdown
Generic 'Shop now' CTA present but lacks urgency or relevance. Secondary CTAs ('YES PLEASE' for 20% off) are present but feel disconnected from the bridal makeup narrative.
PageSpeed score of 64 is below ideal (70+). Moderate performance issues may impact conversion, especially on mobile devices with slower connections.
Privacy policy link present at bottom. Brand name visible. However, no visible customer reviews, certifications, artist credentials, or social proof that would build trust around the bridal makeup positioning.
Layout appears mobile-responsive with stacked elements and readable text. However, the popup modal takes up significant screen real estate on mobile, potentially blocking content.
Single word 'TEMPTU' is brand name only, not a value proposition. Doesn't communicate the bridal makeup angle or product benefits mentioned in the ad.
Ad mentions specific makeup artists (@makeupbyvinishaa, etc.) but no evidence of this social proof on the landing page itself. No testimonials, reviews, artist features, or user-generated content visible.
Critical mismatch: Ad focuses on Indian bridal makeup artistry and specific artists. Landing page shows generic brand/product page with no bridal makeup content, artist features, or wedding-specific positioning visible.
No clear offer visible on page. The 20% off popup is generic and not tied to the ad's bridal makeup positioning. No product-specific offers or pricing clarity.
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298dCAROUSELTEMPTU
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dCAROUSELTEMPTU
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