TEMPTU
Facebook · Instagram · Audience Network · Video
The ad
A flawless bridal finish starts with the right products in the right hands. @samanthapindermakeup used TEMPTU to create a soft, radiant bridal look designed to last through every photo, happy tear, and celebration moment.
Bridal Glow, Powered by TEMPTU
Shop nowThe funnel behind it
Offer: 20% off your first order (via popup); Pro membership with up to 35% savings
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
TEMPTU's landing page effectively captures the bridal beauty positioning from the ad with strong social proof and professional credibility. The page successfully guides visitors through product discovery (airbrush kit featured prominently with ratings) and membership benefits. However, the experience is undermined by slow page speed (56 PageSpeed score), which will significantly impact conversion rates. The CTA strategy lacks urgency and clear prioritization—multiple buttons compete for attention without clear hierarchy. The offer clarity around the airbrush kit could be stronger with explicit value messaging (e.g., "Professional-grade results at home"). The popup discount offer (20% off first order) is a positive conversion lever but appears late in the user journey. Overall, this is a credible, well-designed page that needs performance optimization and CTA refinement to maximize conversions.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: professional credentials (Tami Bernard), industry awards, 50,000+ pro users, detailed product information, clear privacy policy, professional video content, established brand positioning. Minor: no visible customer testimonials or reviews on main sections.
- Mobile experience: Mobile layout is clean and responsive. Text is readable, CTAs are appropriately sized, images scale well. Navigation is accessible. Minor: popup modal could be more mobile-optimized in terms of spacing.
- Headline: "Bridal Glow, Powered by TEMPTU" is compelling and emotionally resonant. Matches ad headline well. Secondary headline "Bridal Beauty with Tami Bernard" reinforces expertise and social proof.
- Social proof: Strong social proof elements: 50,000+ pros claim, 4.5-star rating (67 reviews), celebrity makeup artist (Tami Bernard), industry awards (Allure, Byrdie, etc.), professional testimonials via video. Credible and abundant.
- Message match: Excellent alignment: ad emphasizes bridal beauty with professional makeup artist; landing page leads with "Bridal Beauty with Tami Bernard" section. Product focus (airbrush for flawless finish) matches ad promise of 'flawless bridal finish'.
- Call to action: Multiple CTAs present ("Learn More", "Shop Pro Makeup", "Shop Now", "View All") but lack hierarchy and urgency. Primary CTA buttons are clear but not particularly compelling. No countdown, scarcity, or incentive messaging.
- Offer clarity: Pro membership tiers are clearly presented (Free to Join, Up to 35% savings), but primary product offer (airbrush kit at $435) lacks urgency or clear value proposition. Discount shown but reasoning unclear.
Where it's weak
- Page speed: PageSpeed score of 56 is below acceptable threshold (target 75+). Slow load times will increase bounce rate and reduce conversions, especially on mobile. Significant optimization needed.
Full breakdown
Multiple CTAs present ("Learn More", "Shop Pro Makeup", "Shop Now", "View All") but lack hierarchy and urgency. Primary CTA buttons are clear but not particularly compelling. No countdown, scarcity, or incentive messaging.
PageSpeed score of 56 is below acceptable threshold (target 75+). Slow load times will increase bounce rate and reduce conversions, especially on mobile. Significant optimization needed.
Strong trust signals: professional credentials (Tami Bernard), industry awards, 50,000+ pro users, detailed product information, clear privacy policy, professional video content, established brand positioning. Minor: no visible customer testimonials or reviews on main sections.
Mobile layout is clean and responsive. Text is readable, CTAs are appropriately sized, images scale well. Navigation is accessible. Minor: popup modal could be more mobile-optimized in terms of spacing.
"Bridal Glow, Powered by TEMPTU" is compelling and emotionally resonant. Matches ad headline well. Secondary headline "Bridal Beauty with Tami Bernard" reinforces expertise and social proof.
Strong social proof elements: 50,000+ pros claim, 4.5-star rating (67 reviews), celebrity makeup artist (Tami Bernard), industry awards (Allure, Byrdie, etc.), professional testimonials via video. Credible and abundant.
Excellent alignment: ad emphasizes bridal beauty with professional makeup artist; landing page leads with "Bridal Beauty with Tami Bernard" section. Product focus (airbrush for flawless finish) matches ad promise of 'flawless bridal finish'.
Pro membership tiers are clearly presented (Free to Join, Up to 35% savings), but primary product offer (airbrush kit at $435) lacks urgency or clear value proposition. Discount shown but reasoning unclear.
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266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dCAROUSELTEMPTU
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