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TEMPTU

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Days running

103 days

Funnel score

69/100

Page speed

61/100

The ad

When the goal is flawless on camera, the best makeup is the kind you don’t see. Melissa Street, an 8-time Emmy Award-winning makeup artist, trusted TEMPTU to create seamless, skin-like finishes that directors love, and audiences never question. Because in HD, invisible makeup is everything. TikTok: @epicmakeup

When Makeup Looks Like Skin, You’ve Done It Right

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Angle: Professional credibility & invisible finish qualityHook: Paradox/counterintuitive (best makeup is unseen)Format: Video testimonial with expert authority

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The funnel behind it

Offer: 20% off first order (popup offer)

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69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

TEMPTU's landing page has solid trust and social proof elements but suffers from message-to-page misalignment. The ad emphasizes on-camera/HD makeup for professionals (Emmy artist, directors), yet the page leads with bridal beauty before pivoting to pro products. This creates friction in the user journey. The 20% first-order discount popup is effective but appears too late. PageSpeed score of 61 is concerning for mobile conversions. The page would benefit from: (1) leading with the professional/on-camera angle to match ad messaging, (2) moving the discount offer higher, (3) optimizing page speed, and (4) creating a dedicated landing page for the professional/on-camera use case rather than generic bridal beauty.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: Emmy-winning artist endorsement, 50,000+ pro users, product ratings/reviews, industry awards (Allure, Vogue), professional video content, clear 'About TEMPTU' section explaining brand mission. Privacy policy and customer care sections visible. Brand positioning as professional-grade is credible.
Mobile experience: Mobile layout is clean and responsive. Text is readable, images scale well, CTAs are tappable. Navigation is accessible. Good mobile UX overall with proper spacing and hierarchy.
Social proof: Strong social proof present: 50,000+ pros claim, 4.5-star rating (67 reviews) on featured product, multiple award badges (Allure, Vogue, etc.), Emmy-winning makeup artist testimonial in ad. Video content with professionals adds credibility.
Call to action: Multiple CTAs present ('Learn More', 'Shop Pro Makeup', 'Shop Now', 'View All') but primary CTA lacks urgency. 20% off first order popup is good but appears late. CTAs are clear but could be more prominent/compelling.
Headline: Page headline 'BRIDAL BEAUTY WITH TAMI BERNARD' doesn't match ad headline 'When Makeup Looks Like Skin, You've Done It Right'. Mismatch creates confusion. However, the page does eventually communicate the core value proposition through multiple sections.

Where it's weak

Message match: Poor message match between ad and landing page. Ad focuses on on-camera/HD makeup for professionals (Emmy-winning artist, directors, audiences). Landing page leads with bridal beauty, then pivots to pro makeup. The on-camera/professional angle isn't the primary narrative on page.

Full breakdown

Call to action7/10

Multiple CTAs present ('Learn More', 'Shop Pro Makeup', 'Shop Now', 'View All') but primary CTA lacks urgency. 20% off first order popup is good but appears late. CTAs are clear but could be more prominent/compelling.

Page speed6/10

PageSpeed score of 61 is below ideal (70+). Page loads but has room for optimization. Video content and multiple high-res images may impact load time. This could affect conversion rates, especially on mobile.

Trust signals8/10

Strong trust signals: Emmy-winning artist endorsement, 50,000+ pro users, product ratings/reviews, industry awards (Allure, Vogue), professional video content, clear 'About TEMPTU' section explaining brand mission. Privacy policy and customer care sections visible. Brand positioning as professional-grade is credible.

Mobile experience8/10

Mobile layout is clean and responsive. Text is readable, images scale well, CTAs are tappable. Navigation is accessible. Good mobile UX overall with proper spacing and hierarchy.

Headline7/10

Page headline 'BRIDAL BEAUTY WITH TAMI BERNARD' doesn't match ad headline 'When Makeup Looks Like Skin, You've Done It Right'. Mismatch creates confusion. However, the page does eventually communicate the core value proposition through multiple sections.

Social proof8/10

Strong social proof present: 50,000+ pros claim, 4.5-star rating (67 reviews) on featured product, multiple award badges (Allure, Vogue, etc.), Emmy-winning makeup artist testimonial in ad. Video content with professionals adds credibility.

Message match5/10

Poor message match between ad and landing page. Ad focuses on on-camera/HD makeup for professionals (Emmy-winning artist, directors, audiences). Landing page leads with bridal beauty, then pivots to pro makeup. The on-camera/professional angle isn't the primary narrative on page.

Offer clarity6/10

Offer is unclear on landing page. Ad promises 'flawless on camera' makeup but page leads with bridal beauty and pro makeup kits without clear connection to the on-camera/HD use case. No specific offer (discount, bundle, etc.) is prominently displayed above fold.

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266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score