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Harry's

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All Harry's ads & funnels →Meta Ad Library

Days running

48 days

Funnel score

61/100

Page speed

49/100

The ad

More contour. More comfort. More still-less-expensive-than-the-other-guys.

NEW! Harry's Plus

Shop now

Angle: Value superiority through product improvementHook: Feature-benefit stackingFormat: Product demo video

View this ad in Meta Ad Library →

The funnel behind it

Offer: More contour. More comfort. More still-less-expensive-than-the-other-guys.

Visit landing page →

61/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a critical mismatch between the ad promise and page delivery. The ad specifically promotes 'NEW! Harry's Plus' with emphasis on contour, comfort, and value, but the landing page is a generic homepage showing general shaving content and bestsellers without highlighting the advertised product. The page has decent mobile optimization and clear CTAs, but poor PageSpeed (49) will hurt conversions. Social proof is minimal with no reviews or testimonials. The page lacks product-specific messaging that would validate the ad's claims about the Plus variant. For a product launch campaign, this should be a dedicated product page showcasing the Plus features, benefits, and customer validation.

What this funnel does right. Steal these.

Mobile experience: Mobile layout appears responsive and well-structured. Navigation is accessible, hero image scales appropriately, product grid is mobile-friendly. Good use of vertical spacing and touch-friendly button sizes.
Call to action: Clear 'JETZT ENTDECKEN' (Discover Now) button in hero section with good contrast and visibility. Multiple 'AUSWÄHLEN' (Select) buttons for products. CTAs are prominent but generic, not specifically tied to the advertised 'Plus' product.
Headline: Main headline 'Rasieren, ganz entspannt' (Shaving, completely relaxed) is clear and benefit-focused, but doesn't directly reference the 'Harry's Plus' product mentioned in the ad. Language is German while ad is English, suggesting potential localization mismatch.

Where it's weak

Page speed: PageSpeed score of 49 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates, especially on mobile devices where users have less patience for slow loads.
Social proof: Limited social proof visible. Shows bestseller section with product images but no ratings, reviews, testimonials, or user counts. No trust badges or customer testimonials to build credibility for the new product.
Message match: Significant disconnect between ad and landing page. Ad promotes 'NEW! Harry's Plus' with specific value proposition, but page doesn't highlight this product variant. Page appears to be generic homepage rather than product-specific landing page for the advertised offer.

Full breakdown

Call to action7/10

Clear 'JETZT ENTDECKEN' (Discover Now) button in hero section with good contrast and visibility. Multiple 'AUSWÄHLEN' (Select) buttons for products. CTAs are prominent but generic, not specifically tied to the advertised 'Plus' product.

Page speed5/10

PageSpeed score of 49 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates, especially on mobile devices where users have less patience for slow loads.

Trust signals6/10

Basic trust elements present: established brand (Harry's), free shipping banner at top (€15+), product images. However, lacks customer reviews, ratings, security badges, or guarantees. Cookie consent dialog visible but doesn't enhance trust. No specific trust signals for the new 'Plus' product.

Mobile experience8/10

Mobile layout appears responsive and well-structured. Navigation is accessible, hero image scales appropriately, product grid is mobile-friendly. Good use of vertical spacing and touch-friendly button sizes.

Headline7/10

Main headline 'Rasieren, ganz entspannt' (Shaving, completely relaxed) is clear and benefit-focused, but doesn't directly reference the 'Harry's Plus' product mentioned in the ad. Language is German while ad is English, suggesting potential localization mismatch.

Social proof5/10

Limited social proof visible. Shows bestseller section with product images but no ratings, reviews, testimonials, or user counts. No trust badges or customer testimonials to build credibility for the new product.

Message match5/10

Significant disconnect between ad and landing page. Ad promotes 'NEW! Harry's Plus' with specific value proposition, but page doesn't highlight this product variant. Page appears to be generic homepage rather than product-specific landing page for the advertised offer.

Offer clarity6/10

Ad mentions 'Harry's Plus' as NEW product with benefits (contour, comfort, price), but landing page doesn't prominently feature this specific product. Page shows generic shaving content and bestsellers instead of the advertised product variant.