Library/beauty· US

TEMPTU

Facebook · Instagram · Audience Network · Video

Active

All TEMPTU ads & funnels →Meta Ad Library

Days running

60 days

Funnel score

66/100

Page speed

56/100

The ad

A flawless bridal finish starts with the right products in the right hands. @Heatherdearartistry used TEMPTU to create a soft, radiant bridal look designed to last through every photo, happy tear, and celebration moment.

Bridal Glow, Powered by TEMPTU

Shop now

Angle: Professional-grade makeup enables flawless, long-lasting bridal beautyHook: Social proof + aspirational outcomeFormat: Video testimonial/demo

View this ad in Meta Ad Library →

The funnel behind it

Offer: The ultimate high-performance formula that covers up quickly and lasts. Full coverage, lightweight, water-resistant.

Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well with strong visual product presentation, multiple CTAs throughout, professional brand positioning, and clear social proof (50,000+ pros, award badges). However, it suffers from poor message-to-ad fit—the ad emphasizes bridal makeup but the page leads with a corrective makeup set, creating disconnect. The page speed is concerning at 56 (below 70 threshold), and while trust signals exist, the primary headline doesn't match the ad's bridal positioning. The mobile experience appears functional but the page lacks urgency and the offer clarity could be stronger regarding the bridal-specific benefits mentioned in the ad.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including professional brand positioning, award badges, 50,000+ pro user testimonial, detailed product descriptions, and professional-focused messaging throughout.
Social proof: Strong social proof throughout: 50,000+ pros testimonial, award badges (Allure, Beauty Buys, Beauty Awards), 67 product reviews with 4.5+ stars, and professional endorsement messaging.
Call to action: Multiple CTAs present (SHOP NOW, SHOP PRO MAKEUP, LEARN MORE, VIEW ALL) with clear burgundy buttons, though primary CTA could be more prominent above the fold.
Mobile experience: Mobile layout appears functional with stacked elements and readable text, though the popup overlay and navigation could be optimized for smaller screens.
Offer clarity: The corrective makeup set offer is clearly described with benefits (full coverage, lightweight, water-resistant), but lacks bridal-specific positioning that the ad promises.

Where it's weak

Page speed: PageSpeed score of 56 is below acceptable threshold (70+), indicating slow load times that will negatively impact conversion rates and user experience.
Message match: Significant disconnect: ad emphasizes 'Bridal Glow' and bridal-specific use case, but landing page leads with corrective makeup set without bridal positioning or messaging.

Full breakdown

Call to action7/10

Multiple CTAs present (SHOP NOW, SHOP PRO MAKEUP, LEARN MORE, VIEW ALL) with clear burgundy buttons, though primary CTA could be more prominent above the fold.

Page speed5/10

PageSpeed score of 56 is below acceptable threshold (70+), indicating slow load times that will negatively impact conversion rates and user experience.

Trust signals8/10

Strong trust signals including professional brand positioning, award badges, 50,000+ pro user testimonial, detailed product descriptions, and professional-focused messaging throughout.

Mobile experience7/10

Mobile layout appears functional with stacked elements and readable text, though the popup overlay and navigation could be optimized for smaller screens.

Headline6/10

The headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is descriptive but doesn't align with the ad's 'Bridal Glow' positioning.

Social proof8/10

Strong social proof throughout: 50,000+ pros testimonial, award badges (Allure, Beauty Buys, Beauty Awards), 67 product reviews with 4.5+ stars, and professional endorsement messaging.

Message match5/10

Significant disconnect: ad emphasizes 'Bridal Glow' and bridal-specific use case, but landing page leads with corrective makeup set without bridal positioning or messaging.

Offer clarity7/10

The corrective makeup set offer is clearly described with benefits (full coverage, lightweight, water-resistant), but lacks bridal-specific positioning that the ad promises.

More ads from TEMPTU

View all →

266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score