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Based Supplies vs CeraVe: how two beauty advertisers run Facebook ads

A real side-by-side from the ads both brands are verified running right now: Based Supplies with 40 live ads (longest 438 days) against CeraVe with 40 (longest 75 days). Every number below comes from the tracked ads, linked underneath.

MetricBased SuppliesCeraVe
Live ads tracked4040
Longest-running ad438 days75 days
Median days running230 days34 days
Dominant formatVIDEO (31/40)VIDEO (40/40)
Most-used CTA"Learn more" (40x)"Learn more" (30x)
Landing domainsbasedsupplies.comwalmart.com, cerave.com, target.com, amazon.com

Based Supplies's longest-running ads

All Based Supplies ads →

CeraVe's longest-running ads

All CeraVe ads →

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