Based Supplies vs CeraVe: how two beauty advertisers run Facebook ads
A real side-by-side from the ads both brands are verified running right now: Based Supplies with 40 live ads (longest 438 days) against CeraVe with 40 (longest 75 days). Every number below comes from the tracked ads, linked underneath.
| Metric | Based Supplies | CeraVe |
|---|---|---|
| Live ads tracked | 40 | 40 |
| Longest-running ad | 438 days | 75 days |
| Median days running | 230 days | 34 days |
| Dominant format | VIDEO (31/40) | VIDEO (40/40) |
| Most-used CTA | "Learn more" (40x) | "Learn more" (30x) |
| Landing domains | basedsupplies.com | walmart.com, cerave.com, target.com, amazon.com |
Based Supplies's longest-running ads
All Based Supplies ads →
438dIMAGERestore Your Skin in 3 Weeks!
437dIMAGEThe All-in-One Skincare Solution!
437dIMAGERestore Your Skin in 3 Weeks!
322dIMAGERestore Your Skin in 3 Weeks!
317dIMAGERestore Your Skin in 3 Weeks!
303dVIDEORestore Your Skin in 3 Weeks!
CeraVe's longest-running ads
All CeraVe ads →
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
75dVIDEO@cerave might have us beat for best duo #CeraVePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
35dVIDEO#CeraVePartner Timeless skincare doesn’t need 10 steps or every new trendy ingredient. @cerave Foaming Cleanser and AM Facial Moisturizing Lotion SPF 50 are 🐐ed and will keep your skin healthy and protected in 2! #cerave #dermatologistapproved
Your own page
Two brands compared. Where would your page land?
Both funnels above were scored on the same 8 CRO factors. Put your own landing page through it, free, and see which factors you already beat them on and which you do not.
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