What's working in beauty ads in 2026
Formats, longevity, and calls to action that are working in beauty Facebook ads in 2026, derived from 566 verified live ads. Every pattern links to the real ads behind it.
Video carries beauty: 385 of 566 live ads are video
385 video vs 176 image ads among the beauty ads we verify as running. The longest-running video ads right now:
217 ads have run 90+ days, 24 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in beauty:
The calls to action that repeat: "Shop now", "Learn more", "See details"
CTA buttons used most across live beauty ads, with the longest-running ad behind each:
Behind the ads: 456 captured funnels, average funnel score 67/100
For these beauty ads we captured the landing page and scored it on the 8-point CRO checklist: