What's working in beauty ads in 2026
Formats, longevity, and calls to action that are working in beauty Facebook ads in 2026, derived from 742 verified live ads. Every pattern links to the real ads behind it.
Video carries beauty: 493 of 742 live ads are video
493 video vs 235 image ads among the beauty ads we verify as running. The longest-running video ads right now:
275 ads have run 90+ days, 26 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in beauty:
The calls to action that repeat: "Shop now", "Learn more", "See details"
CTA buttons used most across live beauty ads, with the longest-running ad behind each:
Behind the ads: 450 captured funnels, average funnel score 68/100
For these beauty ads we captured the landing page and scored it on the 8-point CRO checklist:
Your own page
Every beauty page here belongs to someone else
We have scored 450 beauty landing pages behind ads like these, on 8 CRO factors each. Get the same 8 scores for your own page and see exactly where yours falls behind theirs.
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